Marketing Lead (Cross-Sell)

Come on board with Neo Group! Here's your chance to stir things up in the iGaming scene with us. We're not just expanding; we're revolutionizing the entire game, mastering profitability with every new venture. But you know what truly fuels our drive? It's people like you. Join us as we embark on a journey to redefine gaming on a global scale.

Neo Group is on the lookout for a Marketing Lead (Cross-Sell) to join our Marketing Function.

What We Are Wanting From You:

Cross Sales Development:

• Develop cross-sales strategies between the company’s brands;
• Analyze existing business processes and identify opportunities to enhance brand interactions;
• Implement best practices to increase cross-sales conversions and average customer spend.

Team Formation and Leadership:

• Build and lead a Cross Sale team, including specialists and marketers, to achieve cross-sales revenue targets;
• Train and develop team members, implementing efficient work processes;
• Set tasks, monitor performance, and evaluate key performance indicators (KPIs).

Development and Implementation of Tools:

• Design and implement automation tools to optimise cross-sales processes;
• Analyse existing communication systems and integrate solutions for better cross brand interaction;
• Set up customer communication scenarios, segmentation, and personalized offers.

Data Analysis and Reporting:

• Continuously monitor performance and generate reports for senior management;
• Analyze customer data to identify key segments and increase engagement;
• Assess and optimize cross-sales campaigns.

Collaboration with Other Departments:

• Work closely with CRM, sales, analytics, and IT departments to execute strategies;
• Ensure seamless communication between brands to facilitate successful cross-sales integration.

Requirements

• At least 1 years of experience in a similar position;
• Strong knowledge of CRM systems and their potential for cross-sales;
• Proven experience in building and leading teams;
• Successful track record of developing and implementing cross-sales strategies;
• Strong analytical skills and experience working with large datasets;
• Experience working with multi-brand businesses is a plus;
• Excellent communication and leadership skills.
• Proficiency in both English and Russian

Benefits

• Recharge your batteries with 20 paid working vacation days annually to explore, relax, and rejuvenate.
• Enhance your language skills with English lessons facilitated by experienced tutors.
• Stay ahead in your field with access to conferences and professional literature to fuel your growth.
• Boost your energy and morale with complimentary snacks available in the office.
• Foster camaraderie and celebrate achievements through engaging in corporate events throughout the year.

Why Neo Group?

Being part of Neo Group means more than just a job. It's about being a part of a vibrant community with over 40 nationalities across 8 global locations. As we embrace a thrilling phase of hyper-growth and scale-up, our success is fueled by the diversity and talent of our team—potentially including you!

Explore Neo Group Further:

For more details about life and careers at Neo Group, visit our CAREERS SITE, follow us on INSTAGRAM, and engage with us on LINKEDIN.

Ready to redefine the future of iGaming with us? Apply today and become a part of something truly spectacular!

Commitment to Diversity:

At Neo Group, we celebrate diversity and are committed to creating an inclusive environment for all employees. We warmly welcome candidates from diverse backgrounds, cultures, genders, experiences, abilities, and viewpoints to apply. If you are passionate about contributing to a diverse workplace, we would love to hear from you.