The Equinix Solution Marketing team is looking for a Director of Solution Marketing to lead a team that develops and delivers solution positioning and messaging for a variety of audiences, including verticals (e.g., hyperscalers, financial services, media & entertainment, service providers, etc.) and routes to market (e.g., mid-market marketing automation, channel resellers, value added resellers, systems integrators, managed service providers, etc.) for our go-to-market global marketing campaigns and sales plays. This role will work in close collaboration with Solution Marketing peers who architect data center, networking and private AI solutions and interact frequently with Business Development, Digital Marketing, Channel and Partner Marketing teams.
The right person for this role will be experienced in positioning and messaging for a variety of audiences. As we work to address complex customer challenges and subsequently redesign infrastructure for the era of AI, this role will be fundamental to understanding multiple audiences and presenting Equinix solutions with their perspectives in mind. The leader in this role will report to the Sr. Director of Solution Marketing and will be key in implementing the vision of our new CEO, Adaire Fox-Martin, and other executives who have recently joined Equinix from industry-leading technology providers to take our Fortune 500 company further than ever before.
Join us as we redefine the landscape of digital connectivity and empower businesses across industries to thrive in an increasingly AI-driven world.
Responsibilities
This role requires a blend of strategic thinking, creativity, and executional excellence, making it ideal for a passionate, experienced marketing professional ready to make a significant impact in a fast-paced environment
The ideal candidate will lead a small, geographically distributed high-performing team to accomplish the following:
Identify the key buyers in prioritized verticals for Equinix solutions and use cases, develop buyer personas, and solidify understanding of buyer persona needs
Identify buying groups within prioritized verticals for Equinix solutions and their use cases and map the buying journey process for the key buyers in the group
Build positioning and messaging for Equinix’s data center, networking and private AI solutions and use cases based on an understanding of buyers, industry landscape and key issues within prioritized verticals
Collaborate with Digital Marketing to create campaign strategy briefs and content strategies based on buyer behavior and preferences (e.g., white papers, brochures, social media, Web pages, online and in-person events)
Work closely with various Marketing teams to develop content for the content strategy
Assist in the creation of enablement content for direct and indirect sales resources
Collaborate with various route-to-market teams to develop and deliver Equinix solution positioning and messaging for direct mid-market teams, channel resellers, value add resellers (VARs), systems integrators (SIs), and others
Participate in frequent interlocks with the following teams:
-Digital Marketing
-Channel Marketing
-Business Development (as needed)
Qualifications
This is a senior role that requires a leader with relevant experience. The ideal candidate will have demonstrated success in delivering content that engages both prospective and returning buyers throughout their entire buying journey, preferably having done so for other colocation and networking providers, such as: Cisco, Dell Technologies, HPE, NVIDIA, AWS, Google Cloud, Microsoft Azure, or Oracle Cloud. Experience with Gartner’s Buyer Enablement Framework will receive prioritized attention.
Minimum of a bachelor’s degree in marketing, computer science, or related field, MBA preferred
Minimum of 7 years of product marketing, product management, and/or sales experience within the data center solutions space
Experience managing a diverse, distributed team that creates buyer and seller assets, e.g., joint white papers, solution briefs, web pages, video demonstrations, customer facing presentations, event content
Experience managing multiple concurrent projects and driving initiatives in a cross-functional environment
Excellent written and verbal communications including content creation through various mediums
Strong attention to detail and organizational skills
Soft Skills
A team player with the ability to cultivate a highly performing team and strong working relationships. The ideal candidate can effectively communicate and collaborate cross-functionally with marketing, sales, customer success, product, and other departments
Entrepreneurial self-starter able to connect the insights of research work to practical implications and outcomes
Comfortable with ambiguity, have a bias for action, with an eagerness to make an impact
Growth mindset and intellectual curiosity. The ideal candidate will have a willingness to learn, flex into new areas, and continuously improve
Ability to be agile, decisive, and flexible, and operate in a fast-paced and collaborative environment while following process
