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Marketing Manager

Remote: 
Full Remote
Contract: 
Full time
Experience: 
Mid-level (2-5 years)
Work from: 
New York (USA), United States

Offer summary

Qualifications:

Minimum of 3 years in digital marketing, Bachelor’s degree in relevant field, Exceptional English writing skills, Knowledge of AI and Web3, Experience in remote collaboration.

Key responsabilities:

  • Develop and implement marketing strategies
  • Create content for diverse platforms
  • Manage and analyze digital marketing campaigns
  • Engage with community and KOLs
  • Support execution of PR strategies
Serotonin logo
Serotonin Marketing & Advertising Startup https://serotonin.co/
11 - 50 Employees
About Serotonin
Serotonin is a breakthrough marketing firm and product studio for transformative technologies. We bring breakthrough technologies to market and builds ecosystems around them. With a team of former executives from ConsenSys, Chainlink, Bridgewater Associates, General Assembly, and more, Serotonin partners with top businesses and entrepreneurs on brand positioning, business partnerships, media relations, content, product marketing, and go-to-market strategy. We combine expertise in financial services, digital assets, and decentralized tech with data-driven methodology to ensure our partners’ marketing and PR is executed flawlessly, driving step-function growth.
See more Serotonin offers

Job description

Our client is a Layer 1 blockchain is designed for mass adoption and an omnichain future, supporting over 100 million monthly transactions across more than 35 chains. By prioritizing user experience, it simplifies complex multichain interactions with advanced technologies like Zero-Knowledge Proofs, innovative consensus mechanisms, and a restaking-powered architecture, all aimed at optimizing performance, security, and cost efficiency. With a user base exceeding 24 million, it offers seamless access to web3’s largest on-chain distribution network.

We are seeking a talented and driven Marketing Manager to spearhead the marketing efforts for Alva. In this role, you will be responsible for developing and executing innovative strategies to promote Alva, engage our target audience, and drive the adoption of our cutting-edge AI product. Your strategic expertise in brand, product, and social media marketing will be essential in shaping the narrative around Alva and positioning it as an indispensable tool for the crytpo community. This role combines strategic thinking with the creativity and engagement needed for effective marketing leadership.

Key Responsibilities:
  • Strategic Marketing: Develop and implement comprehensive go-to-market strategies, focusing on product positioning and marketing messages.
  • Create diverse content, including tweets, blogs, videos, infographics, and case studies, to effectively communicate key product features and benefits.
  • Manage digital marketing campaigns, monitoring their effectiveness and making data-driven decisions to optimize performance.
  • Explore new opportunities and partnerships to enhance brand visibility and strengthen our market presence.
  • Analyze paid, earned, and owned media to develop and execute effective marketing strategies.
  • Social Media Management: Assist in developing and executing social media strategies and content across platforms such as X, LinkedIn, YouTube, and Telegram.
  • Produce a wide range of marketing materials, including blog articles, social media posts, and website copy.
  • Schedule posts, maintain social media calendars, and monitor social media channels to ensure consistent engagement.
  • Track and report on social media performance and engagement metrics, making recommendations for improvement.
  • Engage with the community and key opinion leaders (KOLs) by responding to comments and fostering meaningful interactions.
  • Provide support in executing PR strategies and product announcements.

    • Key Requirements:
  • Minimum of 3 years of professional experience in digital marketing and social media management, with a focus on multi-channel campaign management.
  • Bachelor’s degree in Communications, Marketing, or a related field.
  • Exceptional English writing and communication skills.
  • Interest in and knowledge of AI and Web3, with a preference for experience in GenAI, DeFi/Crypto, or fintech.
  • Deep understanding of degen culture, memes, and web3 lingo.
  • Proven ability to develop and execute comprehensive marketing strategies and analyze performance metrics.
  • Strong multitasking skills, with the capability to handle various tasks and collaborate effectively with internal and external stakeholders.
  • Experience working in a remote setup and collaborating with teams across global time zones and diverse backgrounds.
  • Strategic thinker with a proactive, organized, and detail-oriented approach.

    • What We Offer:
  • Cutting-Edge Web3 Industry Exposure / Innovation-Driven Work Culture
  • Globally Remote / Diverse Environment / Learning Opportunity
  • Company events / Team Bonding / Professional & Leadership Growth
  • Healthcare benefits (For US employees) / Unlimited Paid Time off
  • Global Wework Membership

    • Required profile

    Experience

    Level of experience: Mid-level (2-5 years)
    Industry :
    Marketing & Advertising
    Spoken language(s):
    EnglishEnglish
    Check out the description to know which languages are mandatory.

    Hard Skills

    Data AnalysisDigital MarketingRemote OperationGame AiSocial Media ManagementWeb 3.0Project CollaborationMarketing StrategiesContent CreationBrand ManagementPerformance Measurement

    Other Skills

    • Verbal Communication Skills
    • Strategic Thinking
    • Multitasking
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