Social Media and Content Manager, Temporary Contract at Owlet Baby Care, Inc.

Position Title: Social Media and Content Manager, Temporary Contract

Department: Marketing

Location: Remote - U.S.

Reports To: VP of Brand Marketing

Owlet is changing the world of parenting with meaningful products that truly make a difference for millions around the world by bringing joy, peace and sleep to the parenting journey. Owlet has helped more than a million parents keep their children safe. We are focused on helping parents take care of their little ones so we can keep every baby safe and healthy.

Job Overview:

We are seeking an energetic, strategic and detail-oriented social media manager to join our Brand Marketing team as a temporary contractor, reporting directly to the VP of Brand Marketing. The Social Media Manager role at Owlet plays a critical role on the Brand Marketing team in shaping how we communicate with new and existing customers on a daily basis. This position sets, implements and executes the strategy for Owlet’s social media presence. Key areas of responsibilities include: Social marketing strategy, content ideation and creation, social calendar building, publishing, community management and campaign planning to drive brand love, awareness, engagement to drive the Owlet business.

This is a temporary contract position, paid on an hourly basis, with an estimated duration of 6 months.

Primary Responsibilities:

• Set strategy and plan for Owlet’s presence across social platforms with a focus on brand love, engagement and business goals
• Bring a fresh perspective to Owlet’s social content- help us reach and build relationships with the newest generation of parents (TikTok is key here).
• Help Owlet win on TikTok- ideate on platform specific videos
• Build monthly and campaign social content calendars with a focus on Instagram and TikTok
• Publish social content across Owlet’s social platforms
• Monitor social trends across platforms- prioritizing TikTok to pitch new content ideas to drive business objectives and brand engagement
• Maintain and grow Owlet as a relevant brand on social media for new audiences (through content, emerging platforms, etc.)
• Build Owlet’s audience, word of mouth and engagement levels through on-brand, real-time community management
• Leverage social reporting tools to share regular reporting on key performance metrics
• Develop content to drive engagement and brand awareness, while aligning to the needs of the business
• Pitch and execute innovative content ideas for the brand holistically as well as campaigns and product launches
• Collaborate with team and provide support on brand content across blogs, emails, social and influencers
• Oversee content creator(s) or team to drive brand strategy and on-trend content

Qualifications:

• 2-5 years of experience in social marketing with an emphasis on TikTok and Instagram
• Bachelor’s degree in communication, marketing, or related field
• Deep knowledge of social platforms and current social and influencer trends
• Attention to detail and strong organizational skills
• Start-up mindset and mission-driven attitude- ability to find unique ways to get it done
• Experience in affiliate and influencer marketing is a plus!