Objective
Position is responsible for sales, distribution, and retail execution in the assigned area; including managing distributor relationships, educating and motivating reps to gain new distribution, building sales, and improving chain execution.
Essential Responsibilities
- Maximize the sales and distribution of all company products in the assigned territory through the establishment and appropriate execution of local and national sales programs and initiatives.
- Apply a sales strategy to target key markets and establish a dominant presence in the Territory; execute promotional programs and activities with key partners.
- Aggressively identify, target, and market to existing and potential accounts, both individually and in partnership with distributors, in order to maximize distribution, shelf space and “3P” merchandising efforts within an assigned territory.
- Build share of mind with distributors by:
- Regularly attending and leading distributor meetings,
- Keeping distributor management well-informed of company initiatives
- Tracking and measuring performance against key priorities.
- Promote the “Multiplier Effect” by training and motivating distributor sales reps on product knowledge, company sales techniques, brand pitches & promotions, that encourage reps to act as our employees would act in the trade.
- Develop and maintain strong relationships with key retailers in the assigned territory.
- Coordinate marketing crew drives in various locations in and outside of an assigned territory.
- Create and execute marketing promotions with customers, festivals, and events.
- Use distributor data and reporting tools to identify opportunities for new or expanded distribution, lost sales, incremental volume increases, and other business insights.
- Record daily sales activity and weekly results as required by the company and providing necessary back-up to support sales and bonus objectives.
- Meet and maintain sales goals that are set regularly with the Regional Sales Director
- Communicates to and collaborates with the Market Manager, Regional Sales Director, Marketing Manager, Key Account Team, Sales Management Team and whoever is necessary to win at retail.
Additional Responsibilities
- Ensure the company’s quality standards are understood and enforced by distributors and retailers.
- Maintain an understanding of all legal restrictions regarding company products in each market and ensure all initiatives are executed within those limitations.
- Maintain a flexible work schedule as weekends and extended workdays are often necessary.
- Uphold a professional appearance, keeps a well-maintained and organized vehicle, and represents the company in a positive and reputable manner.
- Perform other related duties as required or assigned.
Required Knowledge, Skills, and Abilities
- High Energy - Be a self-starter with a strong desire and ability to execute and win at retail.
- Work Ethic - Have attention to detail and ability to complete tasks on time and independently and consistent, strong work ethic.
- Time Management - Ability to multi-task efficiently, prioritize work around key business drivers.
- Communication - Skill in verbal and written communication and presentation.
- Relationship Builder – Ability to develop lasting and value-added relationships with stakeholders.
- Organization - Ability to pre-plan on weekly and monthly basis; consistently execute timely plans.
- Growth Mindset - Ability to demonstrate a strong desire to grow professionally with the company and willingness to learn new skills and experiences.
- Business Planning – Ability to effectively manage and execute wholesaler objectives and initiatives.
- Bev Alc Experience - Minimum of 1 year of experience in the Beverage Alcohol Industry, preferably within the Beer Category
- Retail Account Knowledge – Experience in the selling and merchandising in the off and on premise retail account environment
- Wholesaler Knowledge - Knowledge and experience within the 3-tier system with the ability to balance between the demands of wholesaler management and retail execution.
- Data Analysis - Knowledge of VIP iDig, Karma, and Microsoft Office (Excel, PowerPoint, OneDrive).
- Trade Math - Knowledge of common business/beer math to the industry.
Physical & Mental Requirements
Must have the physical and mental strength and endurance to be able to perform duties, in at times extreme environments, as well as the ability to handle stressors of the position in operational and administrative situations. Required to frequently lift and move 10-25 pounds. Expected to stand, sit, walk, climb, balance, stoop, kneel, crouch, crawl, bend, talk, hear, taste, smell, see, and operate objects, tools, and controls.
Position Snap Shot
Employment Type: Full-Time
Job Type: Exempt
Pay Type: Salary
Job Type: Exempt Manager
Manages Others: No
Minimum Education: High School Diploma, GED, or equivalent required; Bachelor’s Degree preferred.
Minimum Certification: N/A
Minimum Experience: 3 Years; Previous beer distributor or supplier experience is preferred.
Age Requirement: 21 years or older
Required Travel: Up to 30%; Must have a reliable vehicle.
Driving Requirements: Yes; Good driving record, personal liability auto insurance required.
Tools & Equipment Used: Standard Office Equipment
Diversity Statement:
Monster Brewing values a diverse and inclusive workplace and believes that a career in craft beer should be accessible to all people. We are an Equal Opportunity Employer committed to providing equal opportunities to individuals of every race, color, sex, age, national origin, religion, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
The employer retains the right to change or assign other duties to this position as a result of evolving business needs.
