Offer summary
Qualifications:
8+ years in customer marketing/CRM, 3+ years of managing teams, Expertise in segmentation and persona development, Proficient with CRM tools like Braze and Optimove, Strong data-driven decision maker.Key responsabilities:
- Lead CRM strategy for sports products
- Develop personalized customer experiences
- Execute data-driven retention strategies
- Collaborate with cross-functional teams
- Mentor a high-performing retention team