Senior Business Analyst

TITLE Senior Business Analyst 
DEPARTMENT DAI
DIVISION NP Digital Canada 
LOCATION Remote – Canada 

ABOUT OUR COMPANY  
 
NP Digital (NPD) is a Global Award-Winning Performance Marketing Agency. In 2023 NPD was named a Campaign Magazine Global Agency of the Year, and was Adweek’s #7 fastest-growing large international agency. For a second consecutive year, we landed in the top 10% of Inc. 5000’s fastest-growing private companies. All while simultaneously maintaining employee satisfaction, which earned us an Inc. Best Workplaces award in 2022, 2023 and 2024's Ad Age Best Places to Work. 

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.  

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience. 

ABOUT THE OPPORTUNITY  
 
NP Digital Canada is seeking a Senior Business Analyst to lead discussions with stakeholders across the organization, translating complex client business needs into actionable marketing insights and recommendations. This role is critical in identifying the right marketing and business metrics and KPIs, conducting deep-dive media, audience and site analyses, and uncovering valuable trends within datasets. Strong attention to detail, critical thinking, and expertise in quantitative analysis are essential for success in this role. 
 
In addition to leading analytics initiatives, this role will play a pivotal part in shaping processes and frameworks that standardize data storytelling across agency programs. By conducting regular campaign analyses for SEO, Email, and Paid Media, the Senior Business Analyst will provide actionable insights that inform future strategies. Furthermore, the role will champion a "data-forward" culture, driving the use of analytics, optimization, and automation to enhance marketing performance across all teams. 

This position is based out of Canada. Applicants must reside and be authorized to work in Canada. 

ABOUT THE RESPONSIBILITIES  

• Data Analysis: You will lead conversations with stakeholders across the organization, translating high-level client business needs into actionable analytics projects. Your role will involve identifying key metrics/KPIs, uncovering critical trends and connections within datasets, and building data models that drive impactful insights. A keen attention to detail, critical thinking, and strong quantitative skills will be essential for success.
• Strategy: Develop and implement strategies across the customer journey, making compelling recommendations to business leaders how to create a positive buying experience based on data and research.
• Campaign Analysis & Campaign Strategy: You will regularly plan and conduct detailed campaign analyses that not only deliver measurable business outcomes but also shape future marketing strategies and tactics across multiple channels.
• Reporting: You will design visually appealing reports and dashboards for stakeholders, business partners, and executive leaders. Proficiency in tools like Looker, Tableau, and SQL will be ideal as you work across descriptive, diagnostic, predictive, and prescriptive analytics to present clear, actionable insights. 
• Business Acumen and Communication: You will engage with senior leadership, business unit heads, and non-technical audiences, ensuring complex ideas are communicated clearly and effectively. Your strong interpersonal, verbal, and written communication skills will be key to making data accessible and actionable for all stakeholders.
• Qualities We Value:  We are looking for someone who is a strategic business partner with deep love of data, curiosity, creative problem-solving skills. If this describes you, we’d love to hear from you. 

ABOUT YOU 

• Bachelor’s degree in Business, Marketing, Data Science, Analytics, or a related field
• 5+ years of experience in a data analytics role, preferably within a marketing agency or similar environment
• Proven experience in marketing analytics, media performance analysis, and campaign optimization across SEO, Paid Media, and Email
• Proficiency with data visualization and reporting tools such as Tableau, Looker, or Power BI
• Strong SQL skills for querying databases and analyzing large datasets
• Familiarity with Google Analytics, Adobe Analytics, or similar web analytics platforms
• Knowledge of statistical analysis and data modeling techniques (experience with R, Python, or other data analysis languages is a plus)
• Understanding of marketing platforms and CRM systems (e.g., Salesforce, HubSpot)
• Strong quantitative analysis skills with the ability to translate complex data into actionable insights and strategic recommendations
• Experience in building and analyzing marketing metrics, KPIs, and dashboards
• Expertise in identifying patterns and trends in large datasets, with a focus on optimizing marketing performance
• Excellent verbal and written communication skills, capable of presenting data insights to both technical and non-technical audiences
• Ability to engage with senior leadership and business units to ensure clarity in analytics and business strategy alignment
• Strong business acumen and understanding of how marketing performance impacts overall business goals
• Experience in leading cross-functional projects from discovery through execution
• Ability to manage multiple stakeholders and deadlines in a fast-paced, dynamic environment
• Strong organizational skills with attention to detail
• Proactive and self-motivated with a passion for data-driven marketing
• Excellent problem-solving skills, creative thinking, natural curiously, and the ability to adapt to evolving business needs
• A team player who fosters a collaborative and data-forward culture
• Commitment to high-quality work and continuous improvement

As an organization we support your growth and development by investing in your learning to advance your career. The person will be the first hire in Canada for this role, and expected to grow and lead the practice as the service and numbers clients grow.  We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department includes: 

• Associate (typically 0-1 years) 
• Specialist (typically 1-2 years) 
• Senior Specialist (typically 2-3 years) 
• Lead (typically 3-4 years)
• Senior Lead (typically 4-5 years) 
• Manager (typically 5-6 years) 
• Senior Manager (typically 6-7 years)
• Associate Director (7-8 years)
• Director (8-9 years)
• Senior Director (9+ years)

ABOUT OUR BENEFITS   

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:  

• National Anthem Blue Cross medical plans; EPO, PPO and HDHC options available
• Flexible paid time off; 16 weeks Maternity and 6 weeks Paternity leave
• Health Savings with employer contribution, Flexible Spending Accounts, Dependent FSA
• Vision and Dental coverage
• Employer paid short term disability, life and AD&D insurance, as well as Rocket Lawyer
• Voluntary pet insurance for your furry family members
• Voluntary hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office

ABOUT OUR CULTURE  

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values: 

Think Big  
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.  

Own It  
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun  
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.  

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.