Paid Media/Performance Marketing Manager

Performance Marketing Manager

About Kalkomey
Kalkomey Enterprises is the trusted guide to outdoor success. Our platform connects millions of people to the outdoors every year and we are the leading provider of safety-related education for outdoor recreational activities such as hunting, fishing, boating, snowmobiling and more in North America. Since our founding in 1995, our industry and product expertise has grown such that today we offer over 360 high-quality online and in-person educational courses, a suite of integrated web and mobile applications, and resources tailored to ensure our outdoor enthusiasts recreate safely and successfully.

Kalkomey believes passionately that experiencing the outdoors improves our lives as individuals, families, and communities. We leverage our strong foundation in recreational safety education to become the trusted guide for consumers to experience success in all facets of their outdoor endeavors. And as passionate as we are in our mission, we are as equally passionate about fostering a work environment that supports our employees’ own strengths and personal passions.

Kalkomey is seeking a strategic and analytically minded digital marketer to accelerate our paid acquisition program within the outdoor industry. As a Performance Marketing Manager, you will be responsible for leading a team of digital marketers, managing a multi-million dollar budget at scale, developing campaign strategies, and providing tactical guidance and hands-on execution across a variety of paid digital channels.   

If you are a skilled digital marketing leader, and have a love for the outdoors, we encourage you to apply for this exciting opportunity. Join our team at Kalkomey and help us grow our member base and profitability of our portfolio of outdoor recreation brands! 

You must be a resident of one of these approved states in order to work at Kalkomey: Alabama, Arizona, Colorado, Florida, Georgia, Illinois, Indiana, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Nevada, North Carolina, Oklahoma, Oregon, Pennsylvania, Rhode Island, Texas, Vermont, Virginia, and Wisconsin.

Essential Duties and Responsibilities:

• Manage multi-million dollar budget across a variety of outdoor brands and paid digital channels. 
• Manage a team of in-house and contract-based performance marketers. 
• Provide tactical guidance and hands-on execution to build, optimize, maintain, and scale PPC campaigns. 
• Lead cross-functional alignment to paid media strategies and priorities across Marketing, Product, Brand, Partnerships, and Business Intelligence. 
• Assist with translating business goals into paid marketing strategy and plans across channels, including SEM, social, display, and video. 
• Guide A/B creative tests, bid strategy tests, and spend scaling tests on campaigns to maximize performance.  
• Test and implement new marketing channels or methodologies to capitalize on a rapidly evolving marketing and customer privacy landscape. 
• Partner with Brand and Creative teams to build and execute integrated marketing campaigns that drive reach, engagement and conversion. 
• Partner with Business Intelligence teams to build critical measurement and reporting capabilities. 
• Manage vendor and external stakeholder relationships.  
• Monitor and report on program performance and insights to senior leadership.  

Qualifications:

• 5+ years of paid marketing experience supporting B2C brands. 
• 2+ years experience leading a performance marketing team. 
• Proficiency in Google Ads, Microsoft Ads, Meta Ads Manager, Microsoft Excel and Google Analytics. 
• A deep understanding of key performance metrics such as ROAS, CAC, CM, ARPU and LTV and how to leverage marketing efforts to maximize impact on core KPIs. 
• Strong analytical skills with the ability to analyze data, prepare and interpret reports, and communicate actionable results, findings, and recommendations. 
• Experience managing ad budgets in excess of $5 million a year. 
• Experience in building A/B testing plans to optimize acquisition and profitability goals. 
• Understanding of landing page best practices and optimization techniques. 
• Exceptional prioritization skills. 
• Excellent written and verbal communication, and presentation skills.

What We Offer
In addition to a competitive salary and annual bonus, we offer these great benefits:

• Employer matched 401(k)
• Medical/Dental/Vision insurance with generous employer contributions (including HSA)
• Maternity and Paternity leave and benefits
• 3 weeks paid vacation, 13 paid holidays, paid community service day, and a flexible work schedule
• Automatic WFH contribution to each pay check
• Annual wellness stipend
• Employee Assistance Program (EAP)

Kalkomey Enterprises, LLC is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.