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Marketing Data & Analytics Manager

Remote:

Full Remote

Contract:

Full time

Salary:

100 - 115K yearly

Experience:

Senior (5-10 years)

Work from:

United States

Offer summary

Qualifications:

Bachelor's degree in Marketing or related field, 5+ years of experience in marketing analytics, Proficiency in analytics tools and CRM systems, Strong understanding of digital marketing channels, Excellent analytical and project management skills.

Key responsabilities:

Develop analytics frameworks for user behavior tracking.
Implement tracking mechanisms for customer lifecycle.
Collaborate on data-driven user acquisition strategies.
Act as a bridge between cross-functional teams.
Analyze product usage to foster engagement.

Altium® SME https://www.altium.com

501 - 1000 Employees

See more Altium® offers

Job description

⚡️ Why Altium?

Altium is transforming the way electronics are designed and built. From startups to world’s technology giants, our digital platforms give more power to PCB designers, supply chain, and manufacturing, letting them collaborate as never before.

Constant innovation has created a transformative technology, unique in its space
More than 30,000 companies and 100,000 electronics engineers worldwide use Altium
We are growing, debt-free, and financially strong, with the resources to become #1 in the EDA industry

About the role:

We are seeking a highly skilled and data-driven Marketing Data & Analytics Manager with a strong focus on analytics to join our marketing team. This role is essential in ensuring that we can effectively track and optimize the entire user journey—from anonymous visits to purchase and through product adoption within our products and apps. The ideal candidate will be a strategic thinker with a passion for leveraging data to drive marketing decisions, improve customer experiences, and enhance product adoption.

A day in the life of our Marketing Data & Analytics Manager:

1. Data Analytics and Reporting:
- Develop and maintain comprehensive analytics frameworks to track user
  behavior and interactions across various touchpoints.
- Analyze user data to identify trends, insights, and opportunities for improving the
  customer journey.
- Create and manage dashboards to visualize user journey metrics, including
  acquisition, engagement, conversion, and retention rates.
- Collaborate with the data engineering team to develop predictive models that
  anticipate user behavior and optimize marketing strategies.
2. User Journey Tracking:
- Implement and refine tracking mechanisms to capture data at every stage of the
  customer lifecycle, from anonymous visits to post-purchase product adoption.
- Work closely with the engineering and product teams to ensure seamless
  integration of tracking tools within the app and across all digital channels.
- Monitor and troubleshoot data integrity issues, ensuring accurate and reliable
  tracking of user journeys
3. Marketing Strategy and Optimization:
- Collaborate with marketing and product teams to develop data-driven strategies
  for user acquisition, retention, and product adoption.
- Use data insights to segment audiences and personalize marketing campaigns to
  target specific customer needs and behaviors.
- Continuously optimize marketing campaigns by conducting A/B tests and other
  experiments to improve key performance metrics.
4. Cross-Functional Collaboration:
- Act as the bridge between the marketing, product, and data teams to ensure
  alignment on goals and execution of lifecycle marketing strategies.
- Provide insights and recommendations to the broader marketing team based on
  data analysis and user journey tracking.
5. Product Adoption and Engagement:
- Analyze product usage data to identify opportunities to increase user
  engagement and adoption within the app.
- Develop and execute targeted campaigns to drive feature adoption and long-term
  user retention.
- Measure the effectiveness of product adoption initiatives and refine strategies to
  maximize impact.

Who We’re Looking For:

Bachelor's degree in Marketing, Data Analytics, Statistics, or a related field. Advanced degree is a plus.
5+ years of experience in marketing analytics, with a strong focus on data analytics and user journey tracking.
Proficiency in analytics tools such as Google Analytics, Bizible, Mixpanel, Domo or similar platforms.
Experience with data visualization tools (e.g., Tableau, Domo) and CRM and MA systems (e.g., Salesforce, Marketo).
Strong understanding of digital marketing channels, including SEO, email marketing, social media, and paid advertising.
Excellent analytical skills with the ability to translate complex data into actionable insights.
Strong project management skills with the ability to manage multiple projects simultaneously.
Experience working in a fast-paced, collaborative environment with cross-functional teams.
Familiarity with app analytics and user engagement strategies is a plus.

The salary range for this role is $99,959 to $115,250. Actual compensation packages within this range are based on a wide array of factors unique to each candidate and role requirements, including but not limited to skill set, years and depth of experience, certifications, and specific location.

Our Benefits