Teaching kids to think critically and communicate effectively has never been more important, and NoRedInk helps students become better writers in more than 60% of U.S. school districts.
We are seeking a highly motivated and results-driven Head of Demand Generation to lead our efforts in driving growth and expanding our impact in K-12 education. This role is crucial in supporting our mission to empower educators and improve student outcomes by generating and nurturing leads through online and offline strategies, including multi-channel campaigns, ABM (Account-Based Marketing), partnerships, and events.
This role is crucial for driving revenue growth by aligning marketing strategies with our sales goals. As the leader of the demand generation team, you will work closely with Sales, Product, RevOps, and Customer Success to create a cohesive approach that effectively moves prospects through the funnel, ensuring schools and districts benefit from the value NoRedInk provides.
Key Responsibilities:
- Lead Generation Strategy & Execution: Develop and execute comprehensive demand generation strategies focused on increasing awareness, generating leads, and growing the sales pipeline. Leverage ABM, complex sales cycle management, and multi-channel approaches to target the right prospects.
- Campaign Management: Oversee the creation, execution, and optimization of marketing campaigns without being confined to specific channels. Collaborate with other teams (e.g., brand, partnerships, product marketing) to ensure seamless execution and the effective use of events and partnerships in campaign strategies.
- Lead Nurturing: Implement strategies to engage and nurture leads throughout the buyer’s journey, incorporating automation tools and personalized outreach to improve conversion rates.
- Analytics & Reporting: Partner with Marketing Ops to track, analyze, and report on key performance metrics (MQLs, pipeline growth, conversion rates, revenue impact). Provide clear, concise reports and insights to executive leadership and the board, highlighting trends, challenges, and opportunities for improvement.
- Team Leadership: Manage and mentor a team of marketers, fostering a collaborative, high-performing culture. Provide professional development and coaching to ensure team success and alignment with organizational objectives.
- Customer-Centric Approach: Lead customer-centric marketing efforts by crafting creative campaigns that capture the attention of K-12 executives and decision-makers in a crowded market. Understand what resonates with customers and design campaigns that solve their pain points.
- Cross-Departmental Collaboration: Work in close collaboration with Sales and Marketing Ops to ensure demand generation efforts align with sales goals. Streamline processes around lead handoff, performance tracking, and funnel optimization.
- Budget Management: Oversee and manage the demand generation budget, ensuring resources are allocated efficiently to maximize ROI.
Qualifications:
- Bachelor’s degree in Marketing, Business, Education, or a related field.
- 7+ years of experience in demand generation or growth marketing, with at least 3 years in a leadership role, preferably in a SaaS company.
- Expertise in marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce preferred).
- Strong analytical skills with the ability to translate data into actionable insights for marketing optimization and clear upward reporting.
- Proven track record of driving lead generation and revenue growth within the K-12 or EdTech market, or a similar space.
- Demonstrated experience with complex sales cycles, ABM strategies, and coordinating with partnerships and events.
- Excellent project management skills with experience leading large-scale campaigns and initiatives.
- Strong collaboration and communication skills, including experience presenting to executives and cross-functional teams.
- Passionate about K-12 education and committed to our mission of empowering students and educators.
- Ability to thrive in a fast-paced, fully remote work environment.
What NoRedInk Offers:
- A competitive salary and equity package in a well-funded startup with a strong product-market fit
- Excellent health, vision, and dental benefits (U.S. Only)
- 100% remote work environment
- Flexible PTO and paid parental leave
- 401(k) (U.S. Only)
- LinkedIn Learning subscription with unlimited access to thousands of expert-led online courses
- Team retreats and events to connect with fun, talented coworkers
- The ability to help millions of students and teachers and address a critical societal need
About NoRedInk:
NoRedInk helps students in over 60% of US school districts become better writers. Our deeply engaging, adaptive curriculum personalizes exercises to kids' interests, guides them through the writing process with instructional support, and boosts their skills through targeted practice. Students have completed over 10 billion exercises on our site, and our mission is to help all students harness the power of the written word.
Check out our press page, including our 2-minute pitch on NBC and articles in The Washington Post, Wall Street Journal, and Forbes.
NoRedInk believes that diversity and inclusion among our teammates are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. At NoRedInk, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law.
Compensation at NoRedInk is robust and includes a full range of benefits, unlimited PTO, monthly co-working stipends, an initial home-office set-up stipend, and generous equity. Our salary ranges are based on factors such as expectations in the job description, location-specific market data, internal parity, and the experience and skills of individual candidates. Therefore, the compensation range is $180,000 - $220,000 (inclusive of base and bonus), accounting for various locations and skills/expertise. Please know that if you are invited to speak with a recruiter at NoRedInk, they will discuss compensation openly during your first call to ensure alignment.
