Purpose of Position
Do you have a passion for pushing boundaries and want the opportunity to think outside the box?
Since the inception of our product marketing team at Awin, we've redefined how the industry perceives Awin and transformed how Awin communicated its value to customers and prospects. We've successfully launched seasonal releases and are now seeking a Global Product Marketing Manager to help us take our product marketing efforts to the next level.
Check out our latest release: www.awin.com/product-releases.
As a Global Product Marketing Manager, you’ll play a pivotal role in bringing innovative products to market and driving user adoption. You ensure the seamless integration of new features and product adoption by crafting targeted assets and training that empower our internal teams.
You'll be a part of our dynamic marketing team under the leadership of the Global Head of Product Marketing. Working alongside a voice of the customer specialist and three other Product Marketing Managers, each specialising in a distinct phase of the customer journey and product launches. You'll have the unique opportunity to deepen your expertise and drive innovation, without the added responsibility of managing a team.
This role is perfect for you if you're a product marketing manager with experience in a tech/SaaS organization. However, even if you don't have a background in tech, we're looking for someone who is an expert in product marketing and has a proven track record of driving innovative and successful campaigns.
We're not just looking for a Product Marketing Manager; we're looking for someone who shares our vision of doing things differently at Awin.
Key Tasks
- Enhance our compelling product positioning to differentiate the product from competitors and highlight its unique selling points.
- Collaborate with the product team to align Awin products with customer needs, developing market-leading propositions.
- Communicate the value proposition of the products to our teams and develop sales tools that emphasise the product's unique benefits including training materials, presentations, and demos.
- Ensure accurate collateral updates preventing duplications and identify gaps in collateral where more should be created.
- Analyse marketplace trends, customer feedback and data to ensure a customer-centric approach in all product marketing campaigns.
- Ensure ongoing marketing activity complements marketing and global Awin objectives and strategy.
- Develop an in-depth knowledge of company products so you can translate technical details into benefits.
Examples of your projects may include:
- Develop migration resources and support.
- Promote tracking solutions through campaigns and education.
- Create interactive product demos with compelling stories.
- Drive engagement with our seasonal releases
Skills & Expertise
Professional skills
- 3+ years relevant marketing experience at marketing manager level.
- Experienced in targeting marketing and communications based on client need.
- Clear understanding of how to track and report on multi-channel campaigns.
- Analytic skills and an ability to use data sources to monitor and improve success such as Amplitude or GA4.
- Commercially aware with a good understanding of market drivers and client needs.
- Excellent written and spoken English.
Personal skills
- Someone who is dedicated, reliable and takes initiative.
- Strong understanding of multi-channel marketing techniques.
- Data-driven mindset with the ability to analyse and interpret campaign performance metrics.
- Proven ability to collaborate successfully with internal and external key stakeholders.
- Creative thinker with a knack for crafting compelling marketing messages.
- Excellent communication and presentation skills.
- Excellent copy writing skills and eye for detail.
Our Offer
- Flexi-Week and Work-Life Balance: We prioritise your mental health and wellbeing, offering you a flexible four-day Flexi-Week at full pay and with no reduction to your annual holiday allowance. We also offer a variety of different paid special leaves.
- Flexi-Office: Do you prefer to work from our cool office, from home, or in a completely different environment? With us, the choice is yours. We offer the flexibility to work wherever you want within our Awin locations.
- Welfare: We provide you with a life assurance, travel insurance and a private health insurance that covers several types of health, vision, and dental treatments. Furthermore, you can take advantage of our Cycle to Work Scheme or Season Ticket Loan.
- Health & Well Being: With our support and access to various initiatives and sports offers, you can devote yourself to your mental and physical well-being.
- Development: We’ve built our extensive training suite Awin Academy to cover a wide range of skills that nurture you professionally and personally, with trainings conveniently packaged together to support your overall development. You can also improve your English skills by participating in our local language course.
- Remote Working: You will receive a monthly allowance to cover part of your running costs. In addition, we will support you in setting up your remote workspace appropriately.
- Appreciation: Thank and reward colleagues by sending them a voucher through our peer-to-peer program and show your appreciation for colleagues who have gone the extra mile to support you.
Established in 2000, Awin is proud of our dynamic, social and inclusive culture.
Like all businesses, we’ve had to adapt and nurture our culture in a virtual environment. Our virtual ‘Life @ Awin’ hub brings our colleagues from across the globe together for various social activities.
Diversity & Inclusion are paramount to us, and we proudly pursue and hire diverse team members. We champion uniqueness and authenticity; this is who we are at our core. Our network of affiliate partnerships are diverse and transparent, as are the employees powering our vision to build the world’s leading open partner ecosystem. We welcome all backgrounds, identities, and experiences. If you need support at any point in the application or interview process, please let us know.
Apply now to begin the next stage of your career at a progressive company that supports both your professional and personal development.
#LI-MM1
