Digital Marketing Specialist - Freelance

About Twine

We're a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. With over half a million registered freelancers and a growing roster of 35,000+ companies, we've become the comprehensive solution for freelancing.

Our Mission

At Twine, we recognise that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That's where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they're businesses or individual freelancers, to thrive in their creative endeavours.

About the Role

A home maintenance subscription service company is seeking a marketing expert to develop and execute a targeted direct mail campaign. The campaign focuses on reaching high-net-worth seniors with compelling marketing materials to generate quality leads for their home services business.

Key Responsibilities

• Develop comprehensive direct mail strategy
• Design effective marketing collateral and flyers
• Create compelling copy and call-to-action
• Identify and refine target demographic lists
• Plan distribution logistics
• Establish tracking mechanisms for response rates
• Provide ROI analysis framework
• Coordinate with printing and mailing services
• Ensure compliance with direct mail regulations

Requirements

• 5+ years experience in mail marketing
• Proven track record with senior demographic campaigns
• Experience in home services or subscription-based marketing
• Understanding of high-net-worth consumer behaviour
• Knowledge of direct mail best practices and regulations