Manager, Paid Media

TITLE Manager, Paid Media
DEPARTMENT Paid Media 
DIVISION NP Digital Colombia 
LOCATION Remote - Colombia 

ABOUT OUR COMPANY  

NP Digital (NPD) is a Global Award-Winning Performance Marketing Agency. In 2023 NPD was named a Campaign Magazine Global Agency of the Year, and was Adweek’s #7 fastest-growing large international agency. For a second consecutive year, we landed in the top 10% of Inc. 5000’s fastest-growing private companies. All while simultaneously maintaining employee satisfaction, which earned us an Inc. Best Workplaces award in 2022, 2023 and 2024's Ad Age Best Places to Work. 

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.  

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.  

ABOUT THE OPPORTUNITY  

We are looking for an energetic, data-driven and innovative Paid Media Manager (Search and Social) to join our Paid Media team. The ideal candidate has 3-5 years of paid media campaign management. 

The Paid Media Manager will be responsible for leading small and large media strategy, monitoring performance and reporting to clients. This individual will also be expected to directly manage high-value client initiatives and provide strategic guidance to a team of Paid Media professionals. 

This role will also work closely with directors and managers of other specialties to enhance our offering and develop standard processes and procedures as we grow. This is a "roll up your sleeves" type role that has great room for growth as our business expands. 

To be considered, candidates must reside and be eligible to work in Colombia. 

ABOUT THE RESPONSIBILITIES  

Reporting to Vice President of Operations, the Paid Media Manager will be responsible for driving client success within their own book of business and for helping to train and mentor our team members across best practices for Search and Social Paid Media. 

Responsibilities include but are not limited to:  

• Develop and support an end-to-end multichannel strategy to align with brand and original content objectives and initiatives (Lead-Gen and e-commerce)
• Own channel measurement; tracking, monitoring, brand recognition studies and performance optimization against critical metrics
• Coordinate with teams from other disciplines, PPC, analysis, SEO, social networks, and web development
• Develop a creative testing roadmap and participate in creative briefings and performance readings
• Provide clear creative direction to designers
• Clearly communicate campaign changes and performance to the account management team and other strategic partners
• Set up, optimize, and run paid media campaigns using Facebook Ads and Google Ads
• Write and review texts for paid advertising campaigns based on SEO/SEM best practices
• Monitor daily advertising spend by channel to align it with the client's monthly budgets
• Report on campaign performance and provide strategic recommendations
• Prepare projections and forecast calculations regarding incremental customer growth
• Interact with C-level client contacts on a regular and independent basis
• Manage the daily activities of the team, project management and task prioritization, and campaign best practices and tools

ABOUT YOU 

• 3-5 years of hands-on experience setting up, optimizing, and reporting on social and paid search campaigns
• Extensive experience with Facebook and Google Ads
• Experience using Google Analytics and Google Tag Manager
• Extensive experience setting up Facebook ads including tracking and pixel settings
• Strong knowledge of eComm/Retail/Shopping marketing tactics. Experience with Finance clients will be valued
• Great attention to detail
• Strong presentation skills, creative, customer focused and action oriented
• English fluency a plus

ABOUT YOUR GROWTH  

• As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.  

ABOUT OUR BENEFITS  

• We offer a comprehensive and flexible benefits package to all regular, full-time employees. 

ABOUT OUR CULTURE  

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values: 

Think Big  
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.  

Own It  
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.