When it comes to creating educational travel adventures that enrich the lives and fulfill the dreams of more than 100,000 people every year, there's no organization better than Road Scholar. What's our secret? Dedicated and talented staff who believe in our mission.
About the role...
The Reactivation Marketing Manager will play a crucial role in re-engaging our lapsed participants and inquirers through innovative and effective marketing strategies. The primary focus will be to develop and execute campaigns across print, digital, and email platforms, aiming to reactivate lapsed accounts and increase re-engagement. This is a role ideally suited for someone who has the ability to think analytically, creatively and innovatively.
Road Scholar offers a remote-first work environment. The compensation range for this exempt level salaried position is $65,000 - $75,000.
You will...
- Develop and implement comprehensive reactivation marketing strategies, focusing on print, digital, and email marketing
- Analyze and segment lapsed account data to identify reactivation opportunities and tailor campaigns accordingly
- Collaborate with the Marketing and Communications teams to design and execute compelling creative across channels
- Develop test campaigns, including personalization and A/B testing to maximize re-engagement rates
- Work with the customer service team to understand customer feedback and integrate insights into efforts
- Identify data gaps and obtain third-party data as needed
- Stay abreast of marketing trends to inform strategies
- Monitor and report on reactivation campaigns, using data to drive decisions and improve future strategies
You need...
- Bachelor’s Degree in Marketing, Business, or related field
- Minimum of 3 years of experience in Marketing, with a focus on reactivation or retention
- Strong analytical skills and experience with business intelligence tools
- Excellent communication and collaboration skills
- Strong project management skills
- Skilled in Microsoft Office applications
- Track record of high productivity in a remote work environment
Why join the Road Scholar Team...
We offer competitive compensation and excellent benefits:
For serious consideration, please be sure to complete an online application, including work experience section, and attaching your resume.
Road Scholar supports diversity in our staff, participants and programs. An Equal Opportunity Employer Road Scholar values and supports individual differences and strives to create an environment that contributes to the success of both the individual and the organization. As an Equal Opportunity Employer, we consider applicants for all positions without regard to race, color, religion, gender, national origin, age, sexual orientation, pregnancy, illness, marital or veteran status or disability or any other status protected by applicable law.
At Road Scholar, we are committed to cybersecurity and to providing a safe experience for job seekers. All official communication regarding employment opportunities will come exclusively via email from the official Road Scholar domain or from our applicant tracking system URL recruiting.ultipro.com. We never conduct interviews through texting applications or instant messaging platforms. If you receive an employment offer or other correspondence from an individual at Road Scholar you have not met, or from a non-Road Scholar email domain, it may be a phishing attempt.
