Product Marketing Manager

Why Work Here

• isolved HCM delivers 40 years of industry experience daily to its 160,000+ "People Hero" customers
• Headquartered in Charlotte, NC with 18 US locations, isolved HCM is also a global enterprise with locations in Colombia, Guatemala and Mexico
• isolved awarded top places to work in the USA 2023 and we are proud of our TOP employee engagement results in 2024
• Our People Heroes have rated us number one in vendor satisfaction within Sapient Insights Group's HR Systems Survey for two years in a row.
• isolved ranked top performer in SMB Payroll - 2023 Sapient Report
  
  

 

Job Description

Our product marketing team is at the heart of our business, goaled with driving market awareness, demand for, and adoption of isolved solutions through compelling competitive differentiation in a rapidly growing global market for HCM technology. isolved Product Marketers seamlessly blend creative and technical abilities with strong commercial acumen to influence the company's success.

As part of our product marketing team, you will work closely with the product management team, sales leaders and marketing teams to develop and refine compelling, differentiated positioning and messaging in support of successful offering launches, resulting in increased demand and adoption. You will also play a key role in the development and execution of go-to-market (GTM) plans and integrated campaigns, in conjunction with the broader product, customer success, marketing and sales teams.

Core Job Duties

• Develop and promote compelling, differentiated positioning and messaging for internal and external communications around isolved offerings
• Lead the creation of effective and measurable tools and materials in support of solution demand and adoption
• Create and maintain solution collateral and sales pitches, alongside a continuous stream of compelling content (whitepapers, interactive tools, videos) that generate awareness, enable sales, and accelerate the buying process
• Empower our direct sales and partner ecosystem through training and enablement activities, differentiated strategies, and the development of sales tools and assets
• Collaborate side-by-side with product management as a key stakeholder to our overall product organization
• Present our strategy to internal and external audiences of all types and constantly look for opportunities to promote isolved from stage to social
• Support our marketing team from subject matter expertise and GTM definition to buyer personas, and from content provision to speaking engagements
  
  

Minimum Qualifications

• Bachelor's degree in marketing, or requisite work experience
• At least five years proven experience in product marketing, product management, sales/pre-sales or consulting roles or combination thereof
• Solid understanding of subscription based B2B software and services
• Familiar with product marketing tactics such as integrated marketing campaigns, competitive intelligence, differentiation development, naming, pricing and packaging, sales enablement, and more
• Ability to work independently and be a team player
• Strong written and visual presentation skills
• Exceptional communication and interpersonal skills
• Superior attention to detail with the ability to multi-task in a fast-paced environment
• Effective organizational and prioritization skills
• Self-motivated and performance driven with deep analytical skills and a data-driven mind-set
• Comprehensive knowledge of Microsoft 365
• A desire to work hard, make a difference and have fun doing it!
  
  

About Isolved

isolved is the most-trusted HCM technology leader, providing the best combination of software and services to meet the needs of today's People Heroes - HR, payroll, and benefits professionals. From talent acquisition to workforce management to talent management, our solutions are delivered directly or through our HRO partner network to more than 7 million employees and 177,000 employers across all 50 states - who use them every day to increase productivity, accelerate decision-making and ensure performance, while reducing risk. isolved People Cloud™, our intelligently connected platform, automates the entire employee experience by design, so that organizations can engage, empower, and energize their talent while freeing their People Heroes to exceed their goals and grow their careers.

EEO Statement

isolved is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. isolved is a progressive and open-minded meritocracy. If you are smart and good at what you do, come as you are.

Disability Accommodation

Visit www.isolvedhcm.com/careers for more information regarding our incredible culture and focus on our employee experience. Visit www.isolvedeebenefits.com for a comprehensive list of our employee total rewards offerings.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions outlined above.