REMOTE Marketing Strategy Director

ABOUT US

We are a forward-thinking digital marketing agency committed to delivering innovative, results-oriented solutions for businesses of all sizes. With expertise across SEO, social media, PPC, content marketing, and more, we help our clients grow their online presence and achieve their business goals. Our team of creative and analytical experts is dedicated to staying ahead of industry trends and providing customized strategies that drive performance. We believe in building long-term partnerships and delivering measurable success through data-driven marketing and cutting-edge techniques.

JOB SUMMARY

We are seeking a dynamic and results-driven Marketing Strategy Director to lead our talented marketing team and drive the growth of our agency. In this pivotal role, you will develop and execute comprehensive marketing strategies that align with our business objectives, while fostering a collaborative and high-performance culture within the department. The ideal candidate has a proven track record of leading teams toward strategic goals, scaling marketing efforts, and delivering measurable growth. You must possess strong leadership skills, a passion for innovation, and the ability to build and nurture client relationships. If you’re ready to take our agency to the next level, we want to hear from you!

WHAT WE OFFER

• $100k - $130k

• KPI driven bonuses

• Health, Vision & Dental - 50% paid

• 6 Weeks PTO

• 9 paid holidays

• Your birthday off + 1 flex day off paid

• Flex time (2hrs) - used for doctors appointments etc..

• Maternity Leave - 6 weeks paid

• Supportive and collaborative work environment

ESSENTIAL DUTIES AND RESPONSIBILITIES :

• Lead and manage the marketing team, fostering collaboration and ensuring the successful execution of campaigns and projects.

• Develop and implement innovative marketing strategies to drive the growth of the agency and expand client portfolios.

• Set, track, and manage Key Performance Indicators (KPIs) to measure success and continuously optimize marketing initiatives.

• Craft compelling brand narratives that resonate with target audiences and enhance brand visibility and perception.

• Execute omni-channel marketing campaigns across digital (SEO, social media, PPC) and traditional platforms (print, events).

• Analyze marketing data and metrics using tools like Google Analytics and CRM systems to make data-driven decisions that enhance campaign performance.

• Develop and manage lead generation strategies to ensure a consistent pipeline of qualified leads.

• Oversee content creation and manage content calendars to ensure consistent, engaging, and high-quality output across all channels.

• Optimize SEO/SEM efforts to increase organic traffic, improve rankings, and drive conversions.

• Collaborate closely with sales teams to align marketing initiatives with sales goals, driving lead conversion and revenue growth.

QUALIFICATIONS

• Bachelor’s degree in Marketing or related field (Masters preferred)

• Proven leadership experience in managing and inspiring a marketing team to achieve strategic goals.

• Demonstrated success in scaling and growing a marketing agency or similar business.

• Strong experience in setting, tracking, and optimizing KPIs to ensure marketing success.

• Expertise in developing creative, data-driven marketing strategies that deliver measurable results.

• Proficient in executing multi-channel campaigns across digital and traditional marketing platforms.

• Hands-on experience with marketing data analysis and tools such as Google Analytics, CRM systems, and automation software.

• In-depth knowledge of lead generation techniques, especially in industries like home services.

• Expertise in SEO, SEM, and paid advertising (Google Ads, Facebook Ads), with a proven track record of success.

• Exceptional communication skills, with the ability to articulate complex marketing concepts to a wide range of stakeholders.

• Strong adaptability and trend awareness, with a passion for staying up-to-date on the latest marketing technologies and best practices.