Product Marketing Manager

Who we are. 

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost, HostGator, Domain.com, Network Solutions, Register.com and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.

What you’ll do & how you’ll make your mark:

• Develop compelling product messaging and positioning, translating technical features into clear, customer-focused language that drives product understanding and engagement.

• Collaborate with the product and sales teams to create content such as product briefs, FAQs, feature guides, and marketing collateral that resonate with target audiences.

• Support go-to-market strategies for new product launches, aligning messaging with market needs and customer pain points.

• Conduct competitive analysis to refine positioning and uncover opportunities for differentiation.

• Assist in campaign execution, tracking product performance, and gathering feedback for continuous improvement.

• Monitor industry trends and customer feedback to ensure product messaging stays relevant and aligned with market shifts.

Who you are & what you’ll need to succeed:

• 2-4 years of experience in product marketing, marketing communications, or a related field.

• Excellent writing and communication skills, with the ability to craft clear, persuasive messaging that connects with diverse audiences.

• Strong understanding of positioning and messaging strategies for product differentiation.

• Ability to work cross-functionally, balancing input from product, sales, and marketing teams.

• Familiarity with conducting competitive research and analysis to inform go-to-market strategies.

• A passion for learning and staying updated on industry trends and best practices.

Why you’ll love us.

• We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid or work-from-the-office environment.

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.

• We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion.

• We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with Newfolders globally.

• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold! #LI-AD1

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.