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User Acquisition Manager

Remote: 
Full Remote
Contract: 
Freelance
Experience: 
Mid-level (2-5 years)
Work from: 
Ukraine, Poland

Offer summary

Qualifications:

Proven experience in B2C mobile products, Expertise in managing META advertising accounts, Knowledge of subscription-based apps, Understanding of iOS App Flow and Mobile Measurement Partners, Data-driven mindset with strong analytical skills.

Key responsabilities:

  • Drive launch and scaling of Femia ads on Meta platforms
  • Conduct performance analysis to identify growth opportunities
  • Stay updated with new advertising trends and implement strategies
  • Track advertising spend to meet ROI targets
  • Manage ad performance based on key KPIs
Welltech logo
Welltech Information Technology & Services Scaleup https://welltech.com/
201 - 500 Employees
About Welltech
Welltech is about creating mobile applications that improve the Health of Millions of People around the World. We currently have 500+ people in our team. The main distinguishing feature of our People is their desire to constantly grow, develop and learn new things. Why do people like to work at Welltech? • We work on creating and developing our own projects. There is no outsourcing. • The company values the initiative of its workers and their ability to work independently. • The ideas and suggestions of everyone are heard, and good ideas are quickly implemented and tested out. • Clearly stated goals and priorities help workers focus on important tasks and organize their work properly. • Weekly meetings with managers give employees the opportunity to get feedback about their work and understand how to achieve the best results. About our technologies: iOS: Swift, MVC, MVVM, Dependency Injection, UIKit, Autolayout, REST API, Alamofire, In-App Purchases, Local and Remote notifications, Grand Central Dispatch, NSOperations, Core Data, Realm, AVFoundation. Android: Kotlin, MVVM, Android Architecture Components, Dependency Injection, REST API, Push Notifications, Crashlytics, Offline mode. We use PHP7, Python, Symfony4, MariaDB, MySQL, PostgreSQL, Redis, Elasticsearch, Amazon AWS (Lambda, S3, DynamoDB, RDS, SQS, etc), Docker, Kubernetes. The company has successfully implemented CI on all projects. Welltech is a data-driven company. The analytics department uses different tools. Data storage: Amazon redshift + Spectrum Data processing — R, Python BI — Data studio, Tableau Data sources — platform APIs, incoming data streams
See more Welltech offers

Job description

🚀 Who Are We?

Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 200 million installs with five life-changing apps, all designed to boost well-being for millions. Our mission? To transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700 passionate professionals with presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

Main Responsibilities:

  • Launch & Scale Ads: Drive the launch and scaling of Femia ads on Meta platforms, focusing on maximizing performance.

  • Performance Analysis: Conduct detailed analytics to evaluate ad performance, identifying growth opportunities and optimizing strategies.

  • Innovation in Advertising: Stay updated with new advertising trends in the market, testing and implementing fresh ad approaches.

  • Budget Management: Track advertising spend to meet targets under specific ROI goals.

Key Performance Indicators (KPIs):

  • Ad spend management with targeted ROI.

Professional Requirements:

  • Proven experience with B2C mobile products across various development stages.

  • Expertise in managing META advertising accounts, handling multiple campaigns, and large budgets with a focus on performance.

  • Knowledge of subscription-based apps, particularly iOS-first and Web-to-App flows.

  • Understanding of iOS App Flow, MMP (Mobile Measurement Partners), and attribution, including SKAN (SKAdNetwork) and Web-to-App conversion.

  • Familiarity with testing methodologies, able to generate innovative testing ideas for creative flows.

  • Data-driven mindset, turning insights into actionable plans.

  • Strong creative thinking, with the ability to solve problems from fresh perspectives.

  • English proficiency at a B2 level.

Personal Competencies:

  • Ability to see the big picture across marketing, creatives, product, and funnel optimization.

  • Strong analytical and research skills.

  • High level of energy with a growth mindset.

Candidate journey

⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Meet the Leadership team

✨ Why You’ll Love Being Part of Welltech:

  • Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

  • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

  • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

  • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Check out some of our products

Muscle Booster — https://musclebooster.fitness/ 

Yoga-Go — https://yoga-go.io/ 

Omo — bit.ly/OMOio 

FastEasy — https://fasteasy.life/ 

WalkFit - http://walkfit.pro 

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Industry :
Information Technology & Services
Spoken language(s):
EnglishEnglish
Check out the description to know which languages are mandatory.

Hard Skills

Mobile CommercePerformance AnalysisAdvertising ManagementWeb AppBuilderBudget Management

Other Skills

  • Growth Mindedness
  • Problem Solving
  • Creative Thinking
  • Analytical Skills
  • Verbal Communication Skills
Are you interested?

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