Do you want to join us in helping to fight the world's most threatening diseases and enabling access to care for more people around the world? At Siemens Healthineers, we pioneer breakthroughs in healthcare. For everyone. Everywhere.
We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone to grow personally and professionally. Sound interesting?
Then come and join our marketing team as Specialties Lab Solutions (SLS) Team Lead & Product Manager for Hematology, Hemostasis and Urinalysis (HHU) being marketing responsible for the business over the countries of zone Southwest Europe (SWE) – Italy, France, Spain, Belux, Greece and Portugal
You will be part of a marketing team where everybody has a mindset to
- Work with positive mindset, discipline, critical thinking, and agility.
- Drive commercial excellence across entire SWE.
- Drive customer satisfaction.
- Support all SWE Countries,
- Ensure market transparency, identify profitable growth segments.
- Work with Sales team & Product Specialist to close deals.
Your responsibilities:
- Effectively lead and develop the SWE SLS product manager´s team.
- Execute product line management in HHU.
- Relate Business line to market (including competition) to position, price & promote.
- Look for customer experience as a pathway to success, overall sales cycle.
- Supports Marketing Lead in establishing and executing Marketing strategy and plan: In alignment with Global and SWE Leadership team, executes the SWE Marketing plan that determines the focus areas by Product line (includes, GTM considerations, pricing, promotional plan & communication incl. events, product launches, commercial KPIs).
- Creates full market transparency for Business line of responsibility: market mapping, maximizing market coverage in CRM and supports efforts to determine market sizes and market shares and funnel management.
Your qualifications and experience:
- Leadership experience
- Clinical and technical knowledge of Business line/Product line
- Market knowledge
- IT tools (excel, ppt, Power BI,) expertise from a user point of view.
Your attributes and skills:
- Leadership profile
- English proficiency & native languages acceptable for the segment
- Communication & commercial focus
- Travelling possibilities
- Teammate profile
Your tasks:
- Lead with purpose, create networks, empower the team and work with transparency.
- Be a brand ambassador.
- Campaign definition & implementation.
- Drive Commercial team to profitable growth; discussions for pre-Sales as well as post-Sales, e.g., loss avoidance/retention (escalation of customer concerns)
- Deploy or prepare specific marketing material.
- Updates and educates Sales on product line news relevant for SWE; includes presentations in regular Townhall meetings and product line dedicated training to Sales and/or product specialist teams.
- 2nd level presentations and/or public events for customers
- 2nd level on tender answering (including design check) from a Marketing point of view and 2nd level marketing support for countries.
- Serves as 1st and only point of contact for Global Marketing guidance specific to Product line and requests from Global MK regarding business cases in product line development,
- Plan demand on reagents & instruments.
- Responsible for Installed Base (IB) development.
- Market evaluation & competitive intelligence
- Defining & supporting new launches and CROs at Zone/country level
- Budget preparation on the product line level including profit & IB.
- Contributes to newsletters where needed.
To find out more about the specific business, have a look at
https://www.siemens-healthineers.com
Who we are:
We are a team of more than 71,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.
How we work:
When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Check our Careers Site
As an equal opportunity employer, we welcome applications from individuals with disabilities.
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