Remote Senior Analyst, Digital Marketing - Channel Analytics

Job Overview

Join our innovative Analytics & Insights (A&I) team as a Senior Digital Marketing Analyst, Channel Analytics. This remote role is pivotal in driving data-informed decisions and strategic enhancements within our organization, focusing on optimizing our Go-To-Market strategy and enhancing user experiences across our digital platforms.

Key Responsibilities

• Collaborate with marketing channel teams to analyze digital performance and evaluate the effectiveness of marketing campaigns.
• Establish key success metrics for website and app analytics, employing a strong understanding of web behaviors and user experience best practices.
• Partner with analysts and stakeholders to refine campaign performance, web/app usability, and overall marketing strategies.
• Present insightful findings to senior leadership, contributing to business strategy discussions.
• Develop and maintain key performance dashboards, fostering a culture of self-service analytics across the organization.
• Ensure accurate campaign tagging and attribution across various platforms by conducting quality assurance on reporting.
• Lead cross-channel performance analyses that align marketing efforts with broader business objectives.
• Engage actively in a collaborative project management environment.
• Contribute to discussions on marketing trends and insights in omni-channel meetings.
  
  

Required Skills

• Proficiency in Adobe Analytics is essential.
• Strong analytical skills with a focus on detail and data storytelling techniques.
• Experience with SQL and knowledge of HTML for web analytics tagging.
• Excellent communication skills, capable of engaging with stakeholders at various levels.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Genuine curiosity about digital marketing and analytical problem-solving approaches.
  
  

Qualifications

• A Bachelor's degree in a relevant field (Business, Technology, Economics, Marketing, Communications, Statistics, Computer Science, Data Science, or Mathematics) is preferred.
• Between 3 to 6 years of experience in digital, marketing, or media analytics.
• Demonstrable experience in evaluating digital marketing effectiveness through metrics interpretation.
  
  

Career Growth Opportunities

As a member of our A&I team, you will have the opportunity to lead initiatives that enhance our data maturity and analytics capabilities. This role provides direct exposure to our leadership team and the chance to influence the organization's analytical trajectory.

Company Culture And Values

We are committed to fostering an inclusive and diverse workplace that values every employee’s input and perspective. Our team thrives on collaboration, open communication, and innovative problem-solving, which are essential to our success.

Compensation And Benefits

• Competitive salary range: \(74,100 - \)96,465 with an annual bonus potential, adjusted based on experience.
• Comprehensive benefits package that includes health, dental, and vision insurance (available after working 500 hours).
• Unique perks including free ski passes for employees and dependents, discounted lodging, food, and gear.
• Opportunities for professional development and training to further enhance skills and capabilities.
  
  

Employment Type: Full-Time