Offer summary
Qualifications:
Experience in qualitative and quantitative research, Strong communication and presentation skills, Understanding of brand measurement principles, Knowledge of advertising and sales data, Familiarity with AI tools is a plus.
Key responsabilities:
- Conduct brand-related research using various methodologies
- Shape brand positioning and customer targeting strategies
- Measure communication impact on potential customers
- Support local markets in brand tracking surveys
- Define and manage brand insights roadmap across markets