Digital Marketing Manager - ZA

Digital Marketing Manager - ZA

The Digital Marketing Manager – South Africa will report into the Head of Marketing. The Digital Marketing Manager will direct and have full ownership and accountability for performance from all of ClearScore’s digital marketing channels – including working on the annual planning and budget allocation. They will be empowered to craft the vision, strategy and execute, with support from colleagues in our head office in London; across our many digital acquisition channels, including paid search, paid social, and search engine optimisation.

We’re looking for someone who is highly analytical with great attention to detail and has a track record of understanding marketing metrics and making recommendations. You will be comfortable diving into the numbers and constantly optimising our approach to deliver brilliant results.

No day will be the same as you’ll work in an environment that’s constantly changing and you will have an opportunity to impactfully and notably make your mark on the business. We have a hybrid working model and are based out of beautiful Cape Town.

What you will be doing:

• Create and own the holistic digital marketing strategy for across all major digital marketing channels, including paid search, paid social, and SEO, working with a cross-functional team to push the channels forward and drive user sign-ups
• Specific to each channel, the Digital Marketing Manager will fully own the delivery and execution of campaigns across all digital channels from developing a roadmap, formulating OKRs to campaign creation, optimization and measurement
• Devise, execute and share results from large scale experiments
• Maintain strong relationships with our platform reps and other third-party vendors
• Introduce solutions and establish an infrastructure which will enable us to efficiently scale digital marketing campaigns using automation
• Stay up to date with the latest digital marketing innovations and share them with other ClearScore co-workers

Skills we'd love you to have:

Only meet some of the requirements below? We still warmly welcome your application. You may be exactly who we’re looking for. At ClearScore we prioritize working with those individuals that are a strong cultural fit and have a strong, proven work ethic, over formal experience.

• Experience managing large scale digital advertising accounts, with experience managing medium – large budgets.
• Extensive experience in planning and executing KPI driven campaigns in most, if not all, of the following ad platforms:
• Google Ads, Facebook Ads, TikTok, YouTube Ads/DV360, mainstream app stores, and any of the major affiliate marketing platforms.
• Comfortable with and experience managing search engine optimization (SEO) projects that span optimizing for on-page, off-page and technical SEO.
• Experience using SEO tools such as SEMrush to identify content gaps and ranking opportunities to drive organic growth.
• Understanding of automation, bidding and concepts like customer lifetime value (CLV).
• Experience using data visualisation platforms such as Looker, Domo, Tableau is desirable.
• Analytically minded with advanced knowledge and comfort using Excel to derive insights and tell stories with our data.
• Strong knowledge of marketing measurement, attribution models and web analytics.
• Ability to thrive in an environment with a high level of autonomy and responsibility, while working under pressure and within an evolving framework.
• Obsession with delivering excellence.
• Excellent project management skills, proactively managing inputs from multiple sources to forecast, report, diagnose and optimise, end to end marketing channels
• Strong writing, communication, and presentation skills.

Previous experience that covers any of the following considered a great asset:

• Financial services industry background
• Ideally Tech start-up industry background
• Experience working with product teams
• An interest in developing their knowledge of ATL media channels (TV, BVOD, Out of Home, radio, sponsorship)

Why ClearScore?

ClearScore is currently the biggest marketplace for credit products in the UK and in South Africa with over 15 million users. We are the first company to facilitate access to credit products using Open Banking data, making credit accessible to users with no credit files or low credit scores. In the UK alone, we have established relationships with over 50 of the main lenders and have been a trusted tool for customers to manage their credit and make better financial decisions.

We were the first business to offer free credit reports. We did so because we are user-centric at our core and believe in leveraging on technology to enable positive financial choices. We are design-led and data driven and we embed these behaviours in everything we do.

Our company culture is a fundamental part of all we have achieved. We believe in hiring smart, driven, passionate and diverse people who are keen on having a real impact in our organisation. We trust you to manage your own time, so we offer flexible work and no fixed desk hours. We don't micromanage and believe in measuring outcomes rather than effort. We have an inclusive culture where all, regardless of seniority, are encouraged to contribute with their ideas, look after their wellbeing and actively seek opportunities for career growth.

If you feel like this could be the place for you, apply and our Talent team will be happy to share more.

Benefits:

• Holidays – 20 paid holidays (plus public holidays) and a "duvet day" on your birthday
• Pension Fund contribution over and above salary
• Medial Aid Benefit - over and above salary
• Annual learning budget
• Flexible work hours and the ability to work from home
• Flexible, generous, and personalised maternity and paternity plans
• Monthly team events and office days out that we get to choose, and company events at the end of each quarter and retro