SEO Specialist

This is a remote position.

• Keyword Research & Optimization: Identify and optimize for relevant, high-impact keywords across all content.
  
• Content Optimization: Ensure all website content, including meta tags, headers, URLs, and images, is optimized for search engines.
  
• User Experience (UX) Enhancement: Work on improving website layout and structure to enhance user experience and search engine performance.
  
• Internal Linking Strategy: Develop and maintain an effective internal linking strategy to distribute link equity throughout the site.
  

• Site Speed Optimization: Ensure the website loads quickly on all devices by optimizing images, code, and server response times.
  
• Mobile Optimization: Maintain a mobile-friendly website that meets all SEO best practices.
  
• Structured Data Implementation: Implement and manage structured data to improve the site’s search engine visibility.
  
• Crawlability & Indexability: Ensure the site is easily crawlable and indexable by search engines, managing the robots.txt file, sitemap, and site architecture.
  
• Regular SEO Audits: Conduct thorough technical SEO audits and implement solutions to address any issues.
  

• Google My Business Management: Optimize and manage the company’s Google My Business profile for better local search visibility.
  
• Local Citations & NAP Consistency: Ensure the company’s name, address, and phone number (NAP) are consistent across all local citations.
  
• Local Keyword Optimization: Target and optimize for local keywords to attract geographically relevant traffic.
  
• Reviews & Reputation Management: Manage and respond to online reviews to improve the company’s local search presence.
  

• Performance Tracking: Monitor and analyze key SEO metrics such as organic traffic, keyword rankings, and conversions using tools like Google Analytics and Google Search Console.
  
• SEO Reporting: Generate detailed and actionable reports that provide insights into SEO performance and suggest areas for improvement.
  
• A/B Testing: Conduct A/B tests to continuously optimize the website’s performance.
  
• ROI Analysis: Evaluate the return on investment (ROI) of SEO activities and adjust strategies accordingly.
  

• Tools Management: Proficient in using SEO tools such as Google Analytics, Google Search Console, RAnk Math, SEMrush, Ahrefs, Moz, and Screaming Frog for audits, tracking, and analysis.
  
• Automation & Efficiency: Leverage automation tools or scripts to streamline SEO tasks such as reporting and analysis.
  
• Keyword Research Tools: Use advanced keyword research tools to identify new opportunities and monitor ongoing keyword performance.
  

• Experience: A minimum of 8 years of experience in SEO, with a proven track record of improving organic search performance.
  
• Technical Skills: Strong technical SEO skills, including site speed optimization, mobile optimization, and structured data implementation.
  
• Analytical Mindset: Proficient in data analysis, with the ability to generate actionable insights from SEO metrics.
  
• Tools Proficiency: Expertise in using SEO tools such as Google Analytics, Search Console, RankMath, SEMrush, Ahrefs, and others.
  
• Communication Skills: Excellent verbal and written communication skills, with the ability to explain complex SEO concepts to non-technical stakeholders.
  
• Continuous Learning: Up-to-date with the latest SEO trends, algorithm updates, and best practices.