Marketing Content Manager

Company Details:

Berkley Accident and Health is a risk management company that designs innovative solutions to address the unique challenges of each client. With our entrepreneurial culture and a strong emphasis on analytics, we can help employers better manage their risk. We offer a broad range of products, including employer stop loss, benefit captives, provider stop loss, HMO reinsurance, and specialty accident. The key to Berkley’s success is our nimble approach to risk – our ability to quickly understand, think through, and devise a plan that addresses each client’s challenges, coupled with the strong backing of a Fortune 500 company. Our parent company, W. R. Berkley Corporation, is one of the largest and best managed property/casualty insurers in the United States.

The company is an equal employment opportunity employer.

We have an opportunity for a Marketing Content Manager to join our team!  As an individual contributor, you will provide hands-on content creation, strategic thinking, and project management for Berkley Accident and Health. This is a role for an experienced writer and project manager with a knack for creating compelling content that resonates with our audiences (emails, newsletters, product sell sheets and brochures, sales PowerPoint presentations, and event communications). We are open to any industry as long you have a strong background in writing and project management.  

We have a welcoming culture valuing our employees – we trademarked the phrase Everything Counts, Everyone Matters® to describe the Berkley commitment to our people and how we do business. We believe that every person in the organization is important and every accomplishment makes a difference in our results. Come join us!   

Key functions include but are not limited to:

• Help drive awareness of Berkley Accident and Health as a market leader and ensure that our health products are positioned effectively in the marketplace
• Develop a wide range of high-quality and engaging content, including product sell sheets, blog articles, white papers and reports, customer success stories, newsletters, webinar promotion, presentations, and press releases
• Manage short and long-term communication projects, such as communication of product enhancements, content for company newsletters, creation of new sales tools, and in-person and virtual events

• Translate complex insurance concepts into clear, concise language that is accessible to all types of business audiences

• Understand and adhere to brand guidelines, voice, and style

• Support sales and internal events by writing pre- and post-event emails, presentations, and follow-up surveys

• Provide sales enablement tools that empower our sales team to effectively communicate our strengths

• Work closely with the marketing team and other functional areas, including sales, product, and compliance, to ensure marketing content aligns with business objectives and meets regulatory requirements

• Manage content lifecycle for marketing materials – creating and writing new pieces, securing necessary approvals, retiring content as needed, and keeping stakeholders informed along the way

• Bachelors’ degree in marketing, journalism, communication, writing, or other applicable field, or a combination of other relevant education and experience
• 5-10+ years of copywriting or content marketing experience in a B2B setting
• Strong preference for experience at an insurance carrier, brokerage, employee benefits, financial services, or health care company
• Exceptional writing, editing, and communication skills (writing samples will be requested)
• Experience writing B2B marketing materials, such as newsletters, product sell sheets, presentations, blog articles, and press releases
• Ability to translate complex information into a compelling story and communicate to various audiences
• Ability to juggle multiple projects simultaneously, while remaining flexible and meeting deadlines
• Superior attention to detail, ability to work both independently and collaboratively
• Advanced skills in MS Word and PowerPoint
• Ability to travel occasionally to company events, as needed
• Interest in joining a stable, growing company that values teamwork and has a positive company culture