User Acquisition Manager: Google Ads / ASA (Promova) at Genesis

Boosters is a Ukrainian product company. We create products in the EdTech and life-improvement sectors that bring value to 22 million people worldwide. Our apps regularly rank at the top of their categories.

You might have already seen JustDone, Manifest, or Promova.

Our main advantage is our people. We work with those who strive for self-improvement every day and aim to succeed together with us. Our team already includes over 100 people, and we’re not planning to stop.

We are currently looking for a User Acquisition Manager to join the Promova team. The main goal of this role is to effectively attract users to our app and platform, Promova, through paid traffic channels so that more people (regardless of their age, location, or lifestyle) can conveniently, affordably, and efficiently learn foreign languages.

Promova is a language learning platform that includes a mobile app, a website, group courses, individual lessons with tutors, as well as media and social networks. The app has already been downloaded more than 16 million times, and users have completed 35 million lessons with us. The team’s goal for the next 2 years is to reach a top-5 position among online language learning services. In the next 5 years, we aim to achieve unicorn status as a company with Ukrainian roots.

Your area of influence:

• Attract new users to the Promova product through Google and Apple Search Ads.
• Effectively manage a large advertising budget to meet and exceed target volumes and ROMI.
• Write ads texts and participate in generating creative ideas in collaboration with creative marketers.
• Analyze and test new creatives and campaign settings.
• Test new campaign types and ensure they become profitable.
• Analyze the market and competitors in terms of creatives, funnels, and products, generating strong hypotheses for Promova's growth based on this.
• Work in a cross-functional team to identify ways to improve unit economics and scale opportunities
  

To do this, you will need:

• At least 1 year of experience in performance marketing;
• Strong analytical skills, the ability to analyse information, and draw conclusions;
• Experience working with one of the traffic channels - Google Ads/Apple Search Ads/Bing Ads;
• Proficiency in Google Sheets, Excel - the ability to analyse large data sets, create the necessary data slices, and draw well-founded conclusions;
• Understanding of the purchasing process and metrics, and knowledge of unit economics;
• Intermediate+ level of English;
• Ability to generate new ideas and hypotheses based on data and analytics.

We offer:

• Working in a team of professionals with an audience of over one million per month;
• A philosophy and conditions for your constant growth and development;
• Plenty of space to implement your own ideas and influence the product.

Corporate benefits:

• Compensation for additional training in external courses and seminars, as well as the Business and Management School for employees;
• A large electronic library and access to paid online courses and conferences, internal talks and workshops, English courses;
• Corporate doctor and medical insurance.

Interview process:

• Pre-screening with a recruiter (30 minutes);
• Test task;
• Interview with the User Acquisition Manager (1.5 hours);
• Bar-raising (1.5 hours).

Send your resume and let’s build unicorns together! 🦄

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