Digital Marketing Manager

Drive growth at one of the fastest-growing companies in America. 

Fresh Prints is an NYC-based custom apparel brand. We find incredible students and give them training and support to build the business at their schools. We have 600+ students who will do $40+ million in sales over the next 12 months. 

You’ll be focused on the next $100 million. How do we create unique value propositions? How do we optimize the existing revenue channels and develop additional revenue channels? How do we usher in the next stage at Fresh Prints? 

Those are the questions the members of our cross-functional Growth Team work on every day. They do so not as developers, designers, or marketers but as entrepreneurs determined to drive the business forward. 

This role is perfect for someone with 2+ years of experience in marketing, project management, data, and related roles. For the right person, this role offers an uncapped opportunity. With time, the role will develop into a higher-level role, and you’ll be given the opportunity to be a leader in the space.

We’re looking for someone willing to take ownership of projects, demonstrate resourcefulness, be super attentive to details, be proactive, stay calm under pressure, and execute on tight deadlines. The ideal candidate should love taking on new challenges.

Needless to say, you’ll grow as Fresh Prints grows. You’ll get the time and support you need to learn, develop professionally, and have a big impact. 

Description of the Role 

• Design and implement revenue-generating initiatives, including campaigns, promos and workflows.
• Coordinate campaign launches and ensure timely execution.
• Collaborate with creative teams to develop compelling marketing materials and content.
• Create personalized marketing programs that enhance customer experience at various stages of the customer lifecycle.
• Work with channel managers to plan, execute, and optimize multi-channel marketing campaigns (email, SMS, Ads, etc.)
• Monitor campaign performance and implement improvements to maximize ROI, engagement, and retention.
• Utilize customer data and analytics to inform marketing strategies and decisions.
• Regularly report on key metrics related to revenue, campaign performance, and engagement.
• Work closely with Sales, Product, Tech, and the rest of the Growth team to align on goals and strategies.

Requirements 

• 2+ years of experience in marketing, project management, data, or related roles.
• An MBA or relevant advanced degree is a plus.
• Demonstrated experience in effectively leading and managing teams, fostering collaboration, and driving team performance towards shared goals.
• Proven track record of developing and executing successful revenue strategies.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent project management skills, with the ability to manage multiple projects simultaneously.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and requirements.
• Super detail-oriented and meticulous with work
• Strong time management & prioritization skills
• Excellent communication and collaboration skills.
• Self-motivated and excited to work on different projects

Personal Attributes 

• Proactive. You believe it’s always on you to ensure that anything you do is a success
• In love with a challenge. You revel in solving problems and want a job that pushes you out of your comfort zone
• Goal-oriented. You’re incredibly ambitious. You’re dedicated to a long-term vision of who you are and where you want to go
• Open to change. You’re inspired by the endless ways in which everything we do can always be improved
• Calm under pressure. You have a sense of urgency but channel it into productively working through any issues
• Super attentive to detail. You have an eagle’s eye for detail and can catch any mistake within seconds

Compensation & Benefits 

• 14 lakhs (per annum) 
• Health Insurance 
• Mental Health Benefits
• The opportunity to learn a lot rapidly 
• Working with a talented and busy team dedicated to building a business together

Details 

• This is a WFH role and could be based anywhere in India
• Hours are Monday - Friday, 12:30 PM IST - 9:30 PM IST 

Fresh Prints is an equal employment opportunity employer and promotes diversity; actively encouraging people of all backgrounds, ages, LGBTQ+, and those with disabilities to apply.