Offer summary

Qualifications:

3+ years in Retention or similar roles, Experience with marketing automation tools, Strong understanding of user behavior.

Key responsabilities:

Develop user journeys and campaigns

Own campaign planning, execution, analysis

Manage communication channels and performance tracking

Conduct split testing to optimize messaging

Collaborate with Product and Data teams

Job description

Before we get started:

Here at Ingenio, we'd love to talk with you regardless of your qualifications or years of experience. If you believe you’d be a great fit for this role, we invite you to apply even if you do not meet all points on the job description.

Who we are:

Ingenio is a global media and technology company developing products that provide guidance on love, relationships, career, and overall life. We are passionate about connecting people with the world’s best advisors and content to empower everyone to live happier lives.

Ingenio offers the world’s largest portfolio of over 20 marketplace and media brands in the spiritual and emotional wellness space, led by flagship brands such as Keen and Horoscope.com in the US, Questico in Germany, Purple Garden in Israel and Ukraine, The Circle in the UK, and Kang in France.

How you’ll be impactful:

As a Retention Manager, you will play a key role in driving customer engagement and loyalty by developing strategies to retain and grow our user base and user value. Your efforts will directly impact the brand's long-term success by helping users better understand, adopt, and engage with our product. You will enhance user experience and maximize customer value by leveraging personalized communication and targeted campaigns..

What you’ll be doing:

Develop and execute comprehensive user journeys and ad-hoc campaigns aligned with company goals, addressing users at every stage of the life cycle.
Own the end-to-end process of campaign planning, execution, and analysis using Marketing automation tool (Optimove) and the Marketing Operations team to ensure high-impact results.
Manage communication channels (email, push notification, in-app), continuously tracking performance and identifying optimization opportunities.
Conduct split testing to refine messaging strategies and improve engagement across all channels.
Collaborate with Product and Data teams to leverage new features, create segmented campaigns, and enhance retention through personalized strategies.

What you’ll need to be successful:

3+ years of experience in Retention, Product Marketing, CRM, or similar roles, with a track record of driving engagement and improving retention rates.
Proactive and self-motivated, with the ability to lead projects from concept to execution.
Skilled at breaking down complex projects into actionable steps, ensuring alignment with business objectives.
Collaborative, cross-functional thinker, comfortable working with product, marketing, and data teams.
Detail-oriented and analytical, ensuring accuracy in execution and continuously optimizing performance.
Strong understanding of user behavior, messaging strategies, and brand positioning to craft effective communication.
Technically proficient in marketing automation tools (e.g., Optimove) and comfortable working with data to inform decisions.
Strong communication skills, with the ability to influence stakeholders at various levels.
Hands-on experience with Optimove is an advantage.

Perks & Benefits:

Friendly, talented, collaborative, and entrepreneurial team
Competitive and comprehensive benefits and perks
Work in the international company
Generous holiday and PTO policies
Technology stipends
Training and development opportunities and allowance
Fun and inclusive digital, and in-person events
Employee groups - DEI committee, fun committee, wellness group and more
Hybrid working model - work from home up to 3 days/week, our office is located in Petakh Tikva

Why Ingenio:

Our growing team of over 400 employees is powered by our diverse perspectives and company core values:

We are humble. We believe the best result is achieved by leveraging others’ perspectives
We think like owners. We make decisions that optimize for the greater good of the organization
We challenge limiting beliefs. We are at our best when we identify and shatter status quo expectations

Ingenio is an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

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