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Senior Product Marketing Manager

Remote:

Full Remote

Contract:

Full time

Experience:

Senior (5-10 years)

Work from:

Germany

Offer summary

Qualifications:

Experience in eCommerce or online marketplace, Proven ability to collaborate across teams, Strong verbal and written communication skills, Broad understanding of marketing principles, Technical competence for product discussions.

Key responsabilities:

Lead product development for Marketplace offering
Develop and execute go-to-market plans
Collaborate on branding and pricing strategies
Frame go-to-market narrative and engagement campaigns
Enhance customer lifecycle management initiatives

OneFootball https://company.onefootball.com/

201 - 500 Employees

See more OneFootball offers

Job description

Product Marketing Role - Marketplace

As a Product Marketing Manager at OneFootball, you will play a pivotal role in bridging our product development efforts with the dynamic market landscape. You'll be the voice of the market inside the company, ensuring our products resonate with and meet the needs of our diverse fan base. Your work will directly influence how we develop, position, and promote our products.

In this role, you'll be responsible for our Marketplace vertical, allowing football fans to buy jerseys, official items, memorabilia, tickets and many other football related products via our platform.

What you'll do

Vision:

Lead the product development efforts for the Marketplace offering inside OneFootball's ecosystem
Serve as the crucial link between product development teams and the market.
Lead efforts in understanding and segmenting our customer base, deep-diving into their journey and discovery process.
Stay ahead of market trends, competitive messaging, and dynamics to inform strategic decisions.

Strategy:

Develop product go-to-market plans, guiding their execution and necessary adaptations.
Analyse funnel dynamics to optimise product offerings and growth.
Collaborate closely on branding and pricing strategies to ensure market competitiveness.
Align programmatic marketing activities with overall product strategy to maximise impact.

Comms and CRM:

Frame the go-to-market story narrative and build a strong relationship with our business verticals
Work in tandem with marketing teams on activities and campaigns that drive demand and build community engagement.
Enable fandom and communities across the OneFootball ecosystem
Spearhead customer lifecycle management initiatives, focusing on enhancing engagement and conversion
Gain a deep understanding of the funnel and conversion behaviours to inform strategic marketing and product development decisions.

What do you bring

Previous experience in eCommerce and/or online marketplace
Deep customer curiosity and strong, active listening
Genuine product curiosity
A strategic mindset that is also execution-strong, capable of translating vision into action.
Proven ability to collaborate across teams and disciplines, fostering a unified approach to product marketing.
Strong verbal and written communication skills
A broad understanding of marketing principles and tactics
Business acumen that complements your marketing expertise.
Technical competence that allows for meaningful conversations with product development teams and a deep understanding of our products

At OneFootball, we value the insights and ideas that stem from having a diverse team. We believe everyone should have the opportunity to be a part of the beautiful game—irrespective of gender, race, ethnicity, nationality, age, background, sexual orientation, religion, team followed, or other personal traits.

Whether you're a dedicated 24/7 football fan or not, we actively seek to recruit and support a diverse team to ensure our platform, football, and the wider world are viewed through an inclusive lens.