At the American Cancer Society, we're leading the fight for a world without cancer. Our employees and 1.5 million volunteers are raising the bar every single day. We actively seek candidates from diverse backgrounds including communities of color, the LGBTQ community, veterans, and people with disabilities. The greater the diversity of our people, the better we can serve our communities.
The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled.
Are you curious, a problem solver and love data to drive actionable insights? Are you committed to ending cancer as we know it, for everyone? If the answers are yes, this role might be for you.
This role reports directly to the Strategic Insights Director and collaborates closely with teams in Marketing Strategy, Direct Marketing, and Digital Marketing. The ideal candidate will engage in the day-to-day analysis of data from a variety of internal and external sources, identifying key trends and
uncovering actionable insights that drive strategic decision-making across the organization.
As part of the Strategic Insights team, the Senior Analyst will help drive strategic initiatives by translating stakeholder needs into research plans, ensuring the customer is at the center of decision-making. The candidate will analyze diverse datasets to identify telling trends and opportunities for growth, particularly in areas such as donor conversion and geographic expansion. Additionally, they will assist in creating frameworks that drive strategic growth opportunities, with a focus on delivering value to key targets, including individuals diagnosed with cancer, caregivers, and participants and organizers of peer-to-peer events.
This position will also support the Strategic Insights Director in conducting research aligned with the organization’s strategic objectives, contributing to the generation of actionable insights and recommendations that enhance audience engagement and drive customer-centric, growth-focused decisions. Furthermore, they will work towards building and maintaining strong partnerships across various ACS teams, ensuring that insights are effectively integrated into broader strategies.
***This is a remote opportunity that can be home-based anywhere within the United States.***
MAJOR RESPONSIBILITIES
More specifically, the key focus of this position is to support the execution, maintenance, integration, and
insights for our ongoing customer-focused research. This includes:
Segmentation: Create and maintain customer segmentation models to identify key customer groups and tailor marketing efforts accordingly. Use advanced statistical techniques to refine segmentation strategies.
Audience Insights and Customer Journeys: Assist in identifying, analyzing, and interpreting data to provide actionable insights on audience behavior, preferences, and trend to develop audience profiles to inform marketing Strategies. Assist in developing in-depth, immersive audience research sessions. Collaborate with key departments across each Pillar to deeply to embed the work into daily operations and future strategies.
Marketing + Fundraising Insights and Analytics: Collaborate with Marketing teams to translate data into actionable marketing strategies. Provide insights on campaign performance, customer journey, and ROI to optimize marketing efforts.
Syndicated Market Intelligence: Identify trends, opportunities, and potential risks in the market that could impact ACS’s programs, fundraising efforts, and overall strategy. Synthesize complex data into clear, concise reports and presentations for various stakeholders, including executive leadership. Leverage and evaluate syndicated data sources and tools to enhance our market intelligence capabilities.
Advanced Data Analysis to Insights: Conducted advanced statistical analysis, data mining, and predictive modeling to draw insights. Apply subject matter expertise to ensure all data measurement is completed with the highest quality and validity, ensuring data applicability and appropriateness within the organization.
Strategic Research Activation: In Partnership, develop, conduct, analyze, report, and activate research throughout the organization. Gain empathetic insights from audiences through contextual methodologies such as ethnographic field studies, one-on-one interviews, daily studies, intercepts, focus groups, co-creation events and surveys. Leveraging both digital or in-person research.
Insights to drive impact: Leverage customer and audience insights to develop data-driven recommendations that guide senior ACS leadership in making impactful business decisions.
Inclusive Research: Approach all work and interactions with diversity, equity, and inclusion in mind. Build all market research through the lens of inclusion. Builds effective partnerships to support diverse and inclusive research suppliers. Possesses knowledge of and curiosity about own diversity, equity, and inclusion journey and advancing understanding of issues related to diversity, equity, and inclusion.
FORMAL KNOWLEDGE
2+ years hands-on market research, human centered research, and/or data analytics to unearth functional, social, and emotional needs. In-depth hands-on experience of market research techniques (focus groups, interviews, online surveys, etc.) survey design, sampling plans, analysis, discussion
guide creation, qual and quant research data analysis, data visualization.
Exceptional Attention to Detail and Analytical Skills: Proven record of the ability to interpret complex data and provide actionable insights.
Exceptional Critical Thinking: Skilled at synthesizing and summarizing data into clear, actionable insights. Ability to format and present key takeaways for various audiences. Committed to a customer-centric approach, leveraging data to create compelling narratives that drive decision-making.
Strong communication skills: Demonstrates excellence in both written and verbal communication, effectively conveying complex ideas in a concise, impactful manner.
Equity-driven research: Integrates principles of equity into all research processes, ensuring inclusive insights that reflect diverse customer perspectives and experiences.
OTHER SKILLS
Proven ability to synthesize diverse data into impactful business insights
Strong analytical and quantitative skills
Skilled at turning complex data into clear, actionable insights
Comfortable collaborating with senior leadership
Proficient in interpreting quantitative research and analysis
Experienced in managing marketing research vendors
Focused on quality control and detail-oriented
Highly organized and able to meet deadlines in fast-paced environments
Self-motivated and able to work independently with minimal supervision
Excellent oral, written, and interpersonal communication skills
Strong ability to influence and collaborate with others effectively
SPECIALIZED TRAINING OR KNOWLEDGE
Microsoft Office Suite
Data Analysis tools such as SSQL, Python, R
Data visualization tools (PowerBI preferred)
Syndicated Research Platforms
Market Research Platforms for Surveys and Online Qualitative
SPECIAL MENTAL OR PHYSICAL DEMANDS
- Travel will be limited (5% or less)
The starting rate is $61,500 to $76,000 annual. The final candidate's relevant experience/skills will be considered before an offer is extended. Actual starting pay will vary based on non-discriminatory factors including, but not limited to, geographic location, experience, skills, specialty, and education.
The American Cancer Society has adopted a vaccination policy that requires all staff, regardless of position or work location, to be fully vaccinated against COVID-19 (except where prohibited by state law).
ACS provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skills. Further details on our benefits can be found on our careers site at: jobs.cancer.org/benefits. We are a proud equal opportunity employer.
