You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.
We are seeking a Senior Manager within the Marketing Activation team. This position will be responsible for driving and supporting initiatives across mobility promotions & value proposition.
What you'll be doing...
Shaping yearly and quarterly strategies and narratives to deliver on key business/marketing objectives.
Serving as the strategic lead on individual initiatives - partnering with business unit leaders on priority objectives, crafting briefs, GTM plans and channel plans, providing strategic guidance and feedback to cross-functional teams and agencies, collaborating on media plans and tactics, inputting on CX touchpoints, and stakeholdering plans with leaders.
Driving understanding and accountability to business results.
Uncovering problem areas and developing solutions to ensure/improve effectiveness for current marketing initiatives. Identifying patterns.
Establishing best practices for future efforts - including leading E2E campaign post-mortems.
Collaborating with research partners to uncover actionable consumer insights, test strategies, optimize creative messaging and more.
Six or more years of experience required, this can be a combination of work and/or military service, or specialized training.
Experience developing marketing/campaign/comms strategies.
Experience with consumer research, in-market tracking and creative optimization.
Experience presenting to senior leadership.
Strong communication skills - written, verbal and deck-building
Experience building cross-functional relationships and influence.
Experience managing multiple high-visibility projects simultaneously.
We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $114,000.00 and $212,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.
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