Offer summary
Qualifications:
Four-year degree preferred, 2+ years experience in SEM/PPC, Willingness to be trained on digital marketing trends, Experience with Google Analytics a plus, Strong analytical and written communication skills.
Key responsabilities:
- Execute tests and analyze data for maximum ROI
- Identify digital marketing changes and develop strategies
- Maintain ad budget accuracy and copy quality
- Optimize bidding strategies and manage expenses
- Conduct keyword research and competitor analysis