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Product Marketing Manager

extra holidays - fully flexible
Remote: 
Full Remote
Contract: 
Full time
Experience: 
Mid-level (2-5 years)
Work from: 
Ireland

Offer summary

Qualifications:

3-5 years experience in B2B software, Strong technical aptitude, Excellent written and verbal communication, Commercially minded, Curious and autonomous.

Key responsabilities:

  • Develop and execute go-to-market plans
  • Conduct market research and analysis
  • Create clear product messaging
  • Enable sales team with training and tools
  • Support content creation for marketing
CitySwift logo
CitySwift Scaleup https://cityswift.com/
51 - 200 Employees
About CitySwift
CitySwift is a big data company that powers major bus networks across the globe. Since its inception, CitySwift has built the world's first Mobility Intelligence as a Service platform, offering bus network providers the precise insights they need to quickly adapt and operate their networks for efficiency, profitability, and growth. The CitySwift platform was built to break down all of the barriers to data that bus network providers have to deal with. CitySwift partners no longer take action based on manual analysis, guesswork, and inaccessible and unreliable data. Instead, they meet and exceed punctuality and reliability goals, without compromising on resources. Working with leading operators and public sector authorities globally, the CitySwift team blends real-world bus industry experience with a deep knowledge of data science to give bus networks the best of both worlds. CitySwift uses AI and machine learning to accurately predict journey times and passenger demand, creating optimised timetables that take into account traffic, events and hundreds of other external factors, ensuring on-time performance and increased passenger satisfaction. Customisable management dashboards deliver business intelligence and enable tracking of KPIs. Improve the efficiency of your network and ensure every bus is where your passengers expect it to be, with data-driven decision-making from CitySwift.
See more CitySwift offers

Job description

CitySwift is looking for a Product Marketing Manager to join our rapidly growing team. 

As the world's leading performance optimisation platform for public transport, CitySwift powers data-driven decision making for some of the largest transport networks across the globe. Backed by over €15 million in venture capital funding and a partner list that includes the world's largest public transportation operators and government authorities, such as National Express, Go-Ahead Group, Transport for London and many more, CitySwift is in accelerated growth mode with 100% YOY revenue growth and 150% growth in new customers in 2023.

CitySwift’s mission is to increase the adoption of sustainable public transportation usage around the world - our platform currently optimises over 1 billion passenger journeys annually, and our target is to reach over 10 billion by 2026. 

At CitySwift, you’ll get the opportunity to take ownership, deliver measurable impact and develop professionally - reshape the future of public transport by accelerating CitySwift’s growth!

About the role

The Product Marketing Manager will be responsible for bridging the gap between product, marketing, and sales at CitySwift. The role will focus on driving the success of CitySwift’s products by creating go-to-market strategies, developing compelling product messaging, and enabling the sales team with the insights and tools they need to win in the market. 

This role will focus on the UK market, extending to support other markets as required. 

Key responsibilities
  • Go-to-Market Strategy: Develop and execute go-to-market plans for new product launches and feature updates, collaborating with cross-functional teams including product, sales, and customer success.
  • Market Research & Analysis: Conduct research to deeply understand our target market, customer personas, and competitive landscape. Use these insights to inform positioning and strategy.
  • Messaging & Positioning: Create clear, compelling product messaging that communicates the unique value propositions of our product. Ensure consistency across all sales and customer touchpoints.
  • Sales Enablement: Develop sales collateral (e.g., product brochures, presentations, case studies) and provide training to the sales team on product positioning, messaging and competitive differentiation.
  • Customer Advocacy: Work with the partner management team to identify key advocates and develop case studies, testimonials, and user stories that highlight the success of our customers. Develop customer community engagement strategy, customer workshops etc. 
  • Content Creation: Support Content Marketing with the creation of product-related content including blog posts, whitepapers, webinars, videos, press, and product demos.
Key skills
  • 3-5 years of experience in B2B software across roles such as marketing, solutions engineering, sales/business development, partnerships, or product.
  • Strong technical aptitude with the ability to handle complex subjects comfortably.
  • Clear written, verbal, and presentation skills with the ability to simplify and communicate complex concepts effectively.
  • Excellent cross-functional collaboration skills, with a solid understanding of various roles and responsibilities within a B2B software business.
  • Commercially minded, with a focus on driving business results.
  • Curious and inquisitive, with a desire to deeply understand concepts and work autonomously.
  • Proactive and action-oriented, takes initiative to resolve issues independently.
We value, recognise and reward our people 
  • Health and Life Insurance and matched pension schemes
  • 25 days annual leave, with additional company days off throughout the year 
  • Flexible working hours and hybrid/remote working opportunities including Work Abroad Program
  • Paid Sick, Maternity and Paternity benefits
  • Employee Assistance Programme (EAP), mental health and wellbeing supports
  • Employee referral program with opportunity to earn up to €4,000 per referral
  • Annual Service recognition benefits (Additional Annual leave and pension contributions)

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Content CreationMarket ResearchGo-to-Market StrategyCross-Functional CollaborationCustomer AdvocacySales EnablementCommercializationProject ManagementBusiness Software

Other Skills

  • Technical Acumen
  • Proactivity
  • Analytical Thinking
  • Verbal Communication Skills
Are you interested?

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