Job Details
Job Location
Corporate Headquarters - Plymouth Meeting, PA
Remote Type
Fully Remote
Position Type
Full Time
Education Level
Bachelor's Degree Required
Travel Percentage
25%
Job Shift
Day
Job Category
Marketing
Description
WHY CHOOSE ECRI?
Benefits
ECRI is an inspiring place to work. We share a common mission to help healthcare organizations make smart, compassionate, and ethical decisions for patients. Consider these additional benefits of joining the ECRI team:
- Industry leadership: We have a long history and proven reputation in patient safety and medical technology research.
- On-the-job-learning: You will have the opportunity to work with specialists across medical science, patient care, healthcare management, and technology.
- Comprehensive healthcare benefits: We offer medical, dental, vision, life insurance, accidental death and dismemberment, and disability coverage.
- Retirement Savings: Our employees can participate in an employer-matching 403(b) Retirement Savings Plan.
- Additional benefits: ECRI offers additional benefits to our employees, including paid time off and holiday pay, paid leave for parents, tuition assistance, employee assistance program, access to LinkedIn Learning, and other voluntary benefit programs (e.g. accident insurance, identify theft insurance, flexible spending accounts).
- Volunteer Program: ECRI Cares, our employee volunteer program, provides a framework for us to work together and make a difference in the lives of others. All employees are provided 16 hours annually of paid time to volunteer at preapproved ECRI Cares charities during normal business hours.
About Ecri
At ECRI, our passion for safe, effective, and efficient care is ingrained into the fabric of who we are and why we are here. For more than 50 years, the people of ECRI have been unyielding in their work to protect patients from unsafe and ineffective medical technologies and practices. Now, with the acquisition of the Institute for Safe Medication Practices (ISMP), we have created one of the largest healthcare quality and safety entities in the world.
As a non-profit, independent organization, we utilize an unbiased, evidence-based approach to develop guidance, and maintain our principles of integrity and transparent work. Our ethical standards have led us to adopt the industry's strictest conflict-of-interest policies, and they are why tens of thousands of healthcare leaders worldwide rely on ECRI to guide their clinical, operational, and strategic decisions across all sites of care.
The Most Trusted Voice in Healthcare
ECRI Is Proud To Serve The Healthcare Industry, From Providers And Insurers To Government Agencies, And Medical Associations. Our Areas Of Focus Include
- Patient Safety: empowering leaders to eliminate patient harm through the dissemination of best practices, guidance, benchmarking, and recommendations.
- Evidence-Based Medicine: providing clinical evidence to inform and support decisions on the effectiveness of medical technologies, procedures, genetic tests, and clinical practice guidelines.
- Technology Decision Support: arming hospital systems with unbiased insights, so they can optimize their supply chain.
ECRI is the only organization worldwide to conduct independent medical device evaluations, with labs located in North America and Asia Pacific. ECRI is designated an Evidence-based Practice Center by the U.S. Agency for Healthcare Research and Quality and a federally certified Patient Safety Organization by the U.S. Department of Health and Human Services.
At ECRI, our passion for the truth drives us to go further and dig deeper in our pursuit to advance effective, evidence-based healthcare globally.
The success of our organization relies on the kind of creative thinking that can only result from a diverse team of individuals. ECRI is proud to be an employer of choice with an inclusive environment for all employees. As part of this goal and in compliance with various laws and regulations, ECRI provides reasonable accommodation to applicants and employees.
It's what makes ECRI unique, and why we are the most trusted voice in healthcare.
Position Summary
The Events Manager is responsible for creating, planning, executing, and managing impactful marketing of all ECRI events produced by Marketing – such as but not limited to in-person and virtual domestic and international B2B conferences, reverse expos, and national and regional tradeshows, as well as virtual and on-site events and webinars. Specifically, this position will collaborate with Marketing and Product Line leaders to identify and prioritize the most impactful events to achieve the organization’s annual operating plans and long-term awareness goals across the healthcare industry. You will help to define strategy and tactics to achieve the event objectives, including but not limited to the following tasks: identify appropriate speaking topics and speakers to positively position ECRI as a thought leader, manage all event logistics, create marketing communications around event to prospects, and lead the cross-functional team to achieve project timelines. You will select, negotiate, and finalize contracts with hotels, venues, on-line event platforms and vendors. You will also develop detailed schedules for the conference, scheduling team members and assigning responsibilities at each conference to ensure a successful outcome. You will be the leader and go-to-person of on-line webinars and virtual events, including day of event hands-on meeting logistics, in-meeting support, presentation coordination, attendee registration, etc. You will create and execute a detailed event calendar that is coordinated with marketing campaigns, assist in lead tracking and report on key performance metrics.
Essential Functions
Reasonable Accommodation Statement:
To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactory. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.
Essential Functions - The job involves successful, timely coordination of ECRI’s participation in 30+ external trade show exhibits (national, regional and international) per year including any receptions or events associated with exhibits. Duties include:
- Research and identify potential speaking and exhibition opportunities; determine overall company objectives and suggest shows that align with those objectives; research and share innovative ideas for attracting the appropriate audience to our presentations, booth and receptions.
- Planning and executing marketing events, such as trade shows, webinars, virtual events, and customer-related events.
- Build presentation and materials support, and pre-and post-event evaluations.
- Coordinates facility, exhibit set-up, equipment, and catering requirements.
- Provide on-site event support.
- Assist with meeting planning, including recurring monthly team meetings.
- Strategic planning and execution of messages related to an event. This involves crafting and delivering information to various stakeholders, such as attendees, sponsors, exhibitors, speakers, and media, to ensure they are informed, engaged, and prepared for the event.
- Track speaking submissions for appropriate conferences.
- Plan annual exhibit schedule and create annual exhibit budget; track expenses and ensure proper budget compliance.
- Ensure consistency in branding, key messaging, and audience experience at shows/events.
- Analyze & provide reporting to measure the effectiveness of programs.
- Communicate results, as well as opportunities for improvement to stakeholders in marketing, sales and leadership.
- Coordinate all exhibit logistics such as: booth payment, ordering, packing and shipping. booth storage and maintenance, and all other exhibit details.
- Developing marketing communications (emails, social media, advertising, etc.) for external events.
Additional Responsibilities
- Other duties, as assigned.
Accountability Metrics
- Meet lead generation goals for events and booked demonstrations.
- Deliver event metrics on a monthly basis.
- Provide guidance and recommendations for events to meet ECRI and ISMP business goals.
Qualifications
QUALIFICATIONS
Experience
- 4-6 years of proven experience in B-to-B trade show or event marketing in the healthcare industry (hospital, payer, device manufacturer, healthcare analytics and software) is preferred
- Ability to manage virtual events when and where necessary (proficient in some of the more popular virtual event management platforms)
- Excellent leadership, project management, and customer service skills
- Proven ability to manage budget allocation and track results
- Experience working with sales teams and exhibit contractors
- Willingness to take initiative and proactively follow up with clients/coworkers on outstanding issues without being asked
- Organized, detail-oriented individual with strong problem-solving skills
- Strong oral and written communication skills
- Team player that is task and deadline driven, but can also be a self-starter who can work independently
- Ability and willingness to adapt to changing environment
- Personable attitude and willingness to learn
- Ability to prioritize and/or seek assistance in determining task priority
- Frequent light-to-moderate lifting and booth logistical support
Education
- Bachelor's degree in marketing, project management, or related discipline.
Computer Skills
- Proficiency with Microsoft Office 365 Suite of Products (e.g., Excel, Word, and PowerPoint)
- Microsoft SharePoint, Microsoft CRM, and HubSpot (or similar e-mail marketing platforms)
Certifications & Licenses
:
This position operates in a remote environment and requires the individual to remain in a stationary position, whether sitting or standing, before a desk or other fixed workspace, most of their workday. In addition, this position requires the individual to occasionally move about their workspace to access and inspect work-related materials, such as file cabinets with physical files and standard office equipment. This position requires the ability to operate standard office equipment, including, but not limited to, a laptop, keyboard, mouse, webcam, and phone, as well as effectively communicate information and ideas to a wide variety of audiences in written and oral form.
ADA Statement
ECRI is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or veteran status. We value diversity and believe that a diverse workforce enhances our ability to succeed. ECRI complies with applicable federal, state, and local laws governing nondiscrimination in employment and prohibits any form of discrimination or harassment based on these protected characteristics.
EEO Statement
ECRI is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or veteran status. We value diversity and believe that a diverse workforce enhances our ability to succeed. ECRI complies with applicable federal, state, and local laws governing nondiscrimination in employment and prohibits any form of discrimination or harassment based on these protected characteristics.
