Senior Analyst, Digital Marketing - Channel Analytics | Remote

Job Title: Senior Digital Marketing Analyst, Channel Analytics - Remote | WFH

Compensation: \(74,100 to \)96,465 per year + annual bonus

Benefits: Dental, Medical, Retirement, Vision

Company Overview

We are a leading organization in the Travel and Tourism industry, renowned for our exceptional destination resorts and regional ski areas. Our mission is to create unforgettable experiences for both our employees and guests. We are currently seeking skilled leaders and innovators to join our dynamic team, where you can pursue your full potential and drive meaningful impact.

Position Summary

As a Senior Digital Marketing Analyst focusing on Channel Analytics, you will play a pivotal role in enabling stakeholders to leverage data effectively, influencing significant business outcomes and enhancing our Go-To-Market strategies across our digital platforms. You will join our Analytics & Insights (A&I) team, which is dedicated to fostering data-driven decision-making and strategic innovation.

Key Responsibilities

• Conduct comprehensive analysis and provide actionable insights on digital performance and marketing initiatives.
• Identify key success metrics for website and app analytics by understanding web behaviors and implementing best UX practices.
• Collaborate with marketing channel teams to assess and enhance campaign and digital performance.
• Present critical findings and insights to senior leadership and marketing stakeholders.
• Maintain and oversee key performance dashboards, advocating for self-service analytics.
• Ensure proper tagging and attribution across various marketing channels.
• Develop cross-channel analyses linking web/app performance to overarching business inquiries.
• Engage collaboratively within a Kanban project management framework.
• Lead discussions on marketing trends and insights during omni-channel meetings.
  
  

Required Skills

• Bachelor's degree in a relevant field (Business, Technology, Marketing, Data Science, etc.) preferred.
• 3-6 years of experience in digital/marketing/media analytics.
• Proficiency in Adobe Analytics and experience evaluating digital marketing effectiveness.
• Strong analytical skills with the ability to communicate complex data in an engaging manner.
• Familiarity with HTML and web analytics tagging.
• Ability to thrive in a fast-paced, deadline-oriented environment.
• Collaborative mindset with effective communication skills.
  
  

Career Growth Opportunities

We offer excellent training and professional development opportunities that empower you to grow your skill set and advance your career within our organization. Direct exposure to business leaders will provide unique opportunities for collaboration and input in shaping our analytics strategies.

Company Culture And Values

Our company values collaboration, diversity, and innovation. We are committed to creating an inclusive environment where all team members can express their ideas and perspectives, which is essential for delivering outstanding results and experiences.

Compensation And Benefits

• Salary Range: \(74,100 - \)96,465 per year + annual bonus
• Comprehensive benefits package includes Dental, Medical, Retirement, and Vision coverage.
• Additional perks such as free ski passes for you and your dependents, discounted lodging, and training programs are also included.
  
  

Join us and be part of a team that is redefining the Travel and Tourism industry, while enjoying unparalleled opportunities for professional growth and networking.

Employment Type: Full-Time