Digital Marketing Specialist

At Launch That, we invest in our people, our work, and our community. For the fourth year in a row, we were recognized as a Top Workplace by the Orlando Sentinel! Founded in 2007 as a bold digital marketing startup, we've grown from two founders in a garage to a thriving team of nearly 100 digital, tech, creative, and content professionals in downtown Orlando.

We cover 100% of the premium cost for employee-only medical coverage for all full-time, benefit-eligible team members. We also offer 100% employer-paid short- and long-term disability insurance, competitive compensation, paid time off, 20 days of paid parental leave after 90 days, a 401(k) retirement plan, paid volunteer opportunities, and more! And because we believe in balance, all full-time team members get a paid company-wide holiday break from December 24th to January 1st each year.

Our hybrid work model reflects our dedication to collaboration and flexibility. We work from home on Mondays and Fridays and come together in the office on Tuesdays, Wednesdays, and Thursdays to maximize creativity, teamwork, and connection. Life is dynamic, so we offer flexibility for the realities of childcare, doctor appointments, and homeownership.

Position Overview:

We are seeking a results-driven Digital Marketing Specialist with a strong focus on paid media and affiliate marketing to join our dynamic marketing team. In this role, you will be responsible for developing, executing, and optimizing paid media campaigns across various digital platforms, with a particular emphasis on affiliate marketing strategies. Your expertise in data analysis and performance optimization will be critical in driving traffic, enhancing brand visibility, and increasing conversions through our affiliate network.

Key Responsibilities:

• Paid Media Campaign Management:
  • Plan, execute, and optimize paid media campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
  • Monitor ad performance, track key performance indicators (KPIs), and adjust strategies to maximize ROI.
  • Conduct keyword research, A/B testing, and audience targeting to improve campaign efficiency.
  • Collaborate with the creative and content teams to ensure alignment between ads and landing pages.
  • Stay updated on the latest paid media trends and platform updates to implement innovative strategies.
  • Collaborate with the affiliate marketing team to identify and recruit new affiliates, negotiate terms, and create promotional materials.
• Affiliate Marketing Management:
  • Develop, manage, and grow the company's affiliate marketing program.
  • Recruit new affiliates and foster relationships with existing partners.
  • Negotiate competitive terms and commission structures with affiliate partners.
  • Monitor affiliate activity, identify areas for improvement, and ensure compliance with brand guidelines.
  • Collaborate with affiliates to create effective marketing campaigns and strategies.
  • Analyze performance data, track conversions, and generate reports to assess program effectiveness.
• Performance Analysis:
  • Utilize analytics tools (e.g., Google Analytics, Tableau) to track campaign performance, assess KPIs, and generate actionable insights for continuous improvement.
  • Prepare regular reports to present campaign results and optimization strategies to stakeholders.
• Budget Management:
  • Allocate and manage budgets for paid media campaigns, ensuring efficient spending and maximizing ROI.
  • Conduct A/B testing on ad creatives, landing pages, and audience targeting to optimize performance.
• Perform additional tasks and responsibilities as required to support the overall success of the department and company goals.

Quality Impact:

• Work closely with the content and design team to ensure that ad creatives align with brand messaging and resonate with target audiences.
• Partner with the SEO team to integrate paid media and affiliate marketing efforts for comprehensive digital marketing strategies.

Team Impact:

• Foster a collaborative environment by sharing insights and best practices with team members, encouraging continuous learning and improvement.
• Mentor junior team members and interns, providing guidance on campaign strategies and performance analysis.

Qualifications:

• 3+ years of experience in paid media, digital marketing, or affiliate marketing and Bachelor’s degree in Marketing, Business, or a related field and/or equivalent experience and education.
• Proficient in Google Ads, Facebook Ads Manager, and affiliate marketing platforms.
• Strong analytical skills with experience in data-driven decision-making.
• Excellent communication and interpersonal skills.
• Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.
• Ability to work independently and as part of a team.
• Strong analytical and research skills.
• Agility and adaptability in a fast-paced environment.
• Positive attitude with excellent verbal and written communications skills.
• Expertise/skills with both learning and sharing.
• Professional and adept, with the ability to embrace technology and automation.
• Ability to problem-solve, prioritize, and analyze tasks.
• Adept at taking direction and applying it with accuracy and innovation.
• Culture champion:
  • An individual who exemplifies our core values and cultural values, like honesty, trust, having a good work ethic and pursuit of continuous self-improvement. These are demonstrated through expertise professionalism, autonomy and mentorship when approaching the responsibilities assigned below and in interactions with others.
  • A patient and strategic thinker with the keen ability to prioritize and focus.

Why Launch That?

What makes Launch That stand out is our people and our drive to excel. Our vision is to build the most valuable digital brands by connecting people to extraordinary resources. Our core talent is exceptional, with many team members having over 10 years of experience in competitive digital industries. We’re a team that’s driven and focused on growth: we push each other to learn, innovate, and accomplish more than we thought possible.

Our culture is built on relationships, collaboration, and shared ambition. We host unique events throughout the year, celebrating our successes and each other. Giving back to the community is a core value, and we regularly donate our time and talents to local causes.

Our state-of-the-art office was designed to fuel creativity and collaboration. Whether it’s grabbing a coffee, taking a break in our game room with Xbox and arcade games, or enjoying our robust snack bar, our workplace reflects our belief that a great environment fosters great work.

If you're looking to grow, be challenged, and make an impact, Launch That offers the culture, community, and drive you need to thrive. Here, we’re always reaching for more, and we’re looking for people who are ready to do the same.