Offer summary
Qualifications:
8+ years in B2B marketing, 3+ years in email or lifecycle marketing, Strong data-driven decision-making, Experience with digital analytics, Knowledge of regulations like CANSPAM.Key responsabilities:
- Develop and optimize lifecycle communications strategy
- Lead personalization efforts for campaigns
- Measure campaign effectiveness and performance
- Coordinate projects and team deliverables
- Collaborate cross-functionally on content strategies