Job Description
NSF is looking for a
Global Senior Marketing Manager to join our Pharma Biotech business. In this role, you are responsible for developing and executing a robust and innovative global marketing strategy for the Pharma/Biotech business unit, to further expand the business in existing and new geographies.
Responsibilities
- Develop and implement a global marketing strategy for NSF’s Pharma & Biotech business unit with input from market research, the business leader and regional marketing in order to forge comprehensive marketing campaigns and sales enablement tools that are aligned with the NSF brand to drive revenue
- Own the go-to-market plans and strategic campaigns for NSF Pharma & Biotech and work with the regional marketing team to support execution ensuring they understand, adapt where required, and report on the results of these
- Build a one-NSF community liaising between marketing shared services, the sales team and the Pharma Biotech business unit
- Create value propositions and key messaging for the various client segments
- Collaborate with the other strategic divisional marketing teams to support the localization and implementation of marketing plans for North America, EMEA, and LATAM
- Develop and maintain relationships with the shared services functions including Comms/ PR, Brand and Web teams
- Work with the teams to assess online success and relevance as well as identifying and implementing improvements
- Create an omni-channel approach to marketing existing services in addition to new services
- Collaborate with outside agencies and contractors to develop relevant content
- Support the development and implementation of the business unit’s strategy
- Ensure goals and growth strategies are achieved and aligned with customer expectations and the NSF strategy, mission and values
- Accountable for marketing metrics, results and recommendations of the strategy, plans and campaigns, including monthly reporting, tracking, analysis and quarterly and bi-annual summaries
- Regular liaison and brainstorming with other marketing managers within NSF Life Sciences, and in our Food, Labs, ISR, and Water divisions as we build best practices across the marketing and sales departments
Qualifications
- Minimum Bachelor’s degree in marketing, or related field
- At least 5 years proven track record in developing B2B multi-channel marketing campaigns, preferably in a life sciences services company.
- Knowledge of budget management: plan and marketing budgets for campaigns
- Writing: Confident in drafting different types of content spanning POVs, client success stories, video scripts/story boards
- Experience of using customer journey mapping to design, develop marketing activities, programs and campaigns
- Strong experience of creating campaign strategies that have delivered ROI
- Understanding of brand positioning and how this is integrated into a campaign approach
- Ability to build strong customer relationships, understand customer needs and deliver customer-centric solutions aligned with the mission and goals
- Ability to apply principles of logic or marketing communications theory to a wide range of intellectual and practical problems
- Demonstrated ability to manage multiple projects and deadlines and to work well under pressure
- Excellent knowledge and use of Microsoft Office suite and use of Sales Force and Pardot is preferred
- Willingness and ability to travel globally (approx. 20%)
Notice to Agency and Search Firm Representatives: Please note that NSF is not accepting unsolicited resumes from agencies/search firms for this role. Resumes submitted to an NSF Employee by a third-party agency without a valid written & signed search agreement, will become sole property of NSF. No fee will be paid if a candidate is hired as a result of an unsolicited agency or search firm referral. Thank you.
Salary Range: $90,000 - $145,000 USD
The total pay range takes into account a wide range of factors that are considered in making compensation decisions including, but not limited to, skills; experience and training; licensure and certifications; and other business and organizational needs. The disclosed pay range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At NSF, it is not typical for an individual to be hired at or near the top of the pay range for their role and compensation decisions are dependent on the facts and circumstances of each case.
About Us
At NSF, our mission is to improve human and planet health by enabling safe food, clean water, and life-enhancing health technologies and products for millions of people around the world. We’re a global leader in standards development, testing, auditing, certification, and knowledge-based solutions for the food, nutrition, water, and life sciences industries. We’re passionate about our work because together, we have a broad impact on our world.
Our growing team of more than 3,000 team members provide services across all continents through our global offices and state-of-the-art laboratories, at our client sites, and from home offices. We’re growing fast and expanding into new areas, and that’s where you come in.
Come join a team that makes a difference in the world. More information about NSF can be found at nsf.org.
One of our core values is We Are One NSF. This means that while we’re one team, we embrace the cultural, ethnic, language and demographic diversity that reflects the societies in which we live and work. NSF is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.
About The Team
NSF works with pharmaceutical, dietary/nutritional supplements and personal care products, medical devices and in vitro diagnostic companies, large and small, to provide highly customized end-to-end services throughout the product lifecycle, from clinical trials to post-market surveillance. We are a global provider of clinical trials, training, consultancy, certification and auditing services to the health sciences industry. We have an outstanding international reputation in quality management and regulatory compliance. We provide comprehensive solutions for the health sciences industry from experts you can trust. Our team includes former FDA, EU and MHRA regulators as well as industry experts. We combine regulatory knowledge with industry best practices to provide our clients with tailored quality, compliance and regulatory services
