Remote Digital Media Strategist | WFH

Digital Media Strategist - Remote | WFH

Overview Of The Position

Join our dedicated team in revolutionizing the healthcare landscape! As a Digital Media Strategist, you will play a pivotal role in facilitating patient connections to groundbreaking clinical trials, thereby advancing the field of medicine. Your expertise in analytics and strategic messaging will be integral to attracting qualified participants who are eager to contribute to clinical research.

Key Responsibilities

• Formulate and implement paid search and social media strategies to effectively engage patients for clinical trial participation.
• Collaborate with interdisciplinary teams to align clinical trial goals, target demographics, and messaging strategies.
• Utilize various digital platforms, including Google Ads, Facebook Ads, and LinkedIn Ads, to connect with potential trial participants.
• Conduct thorough keyword research, audience segmentation, A/B testing, and competitive analysis to maximize campaign effectiveness.
• Partner with the recruitment team to create compelling ad copy, visuals, and landing pages that resonate with patients and drive engagement.
• Monitor and assess campaign performance metrics, analyze data insights, and prepare comprehensive reports to identify areas for enhancement.
• Oversee budget allocation across campaigns while continuously exploring opportunities to optimize return on investment (ROI).
• Stay informed about industry advancements, best practices, and emerging technologies to augment campaign success.
  
  

Required Skills

• Proven proficiency in digital advertising channels such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Strong analytical abilities to interpret data and refine campaign strategies.
• Excellent communication skills, with a collaborative mindset.
• Capability to perform effectively under pressure while managing multiple priorities simultaneously.
• A genuine passion for healthcare innovation and enhancing patient outcomes through clinical research.
  
  

Qualifications

Required:

• Bachelor's degree in Marketing, Advertising, Communications, or a related field, or equivalent experience.
• A minimum of 3-4 years of demonstrated experience in managing digital advertising campaigns.
  
  

Preferred

• Experience in an agency setting.
• Ability to thrive in a fast-paced environment and adeptly handle multiple competing priorities.
  
  

Career Growth Opportunities

Embrace the potential for sustainable professional advancement in an innovative and growth-centric environment where advancements in healthcare and science are prioritized.

Company Culture And Values

We are a clinical research organization renowned for delivering exceptional experiences for patients involved in our trials. Our culture emphasizes collaboration, personal growth, and employee satisfaction, making it a conducive environment for career development.

Why Join Us?

This is your opportunity to engage in pioneering healthcare innovation and significantly impact patient recruitment for clinical trials. By being part of our team, you will contribute to meaningful healthcare advancements that matter.

Compensation And Benefits

• Comprehensive medical, dental, and vision plans with substantial employer contributions.
• Short and long-term disability and life insurance coverage.
• Paid Time Off that accrues throughout your career with us.
• 401K plan including discretionary match/profit sharing.
• Attractive bonus structures to reward your contributions.
  
  

We are an equal opportunity employer and welcome all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status. Join us in redefining patient recruitment and making a lasting impact on the future of healthcare!

Employment Type: Full-Time