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Lifecycle Marketing Manager

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

Canada

Offer summary

Qualifications:

Experience in email or growth marketing, Proficiency with Marketo or similar platforms, Understanding of digital customer journeys, Strong analytical and problem-solving skills, Exceptional written and verbal communication.

Key responsabilities:

Develop lifecycle marketing strategy for campaigns
Identify effective channels and triggers for messaging
Collaborate to test strategies for growth
Manage end-to-end campaign creation and insights
Analyze data and improve customer journey

7shifts: Team Management for Restaurants Scaleup https://www.7shifts.com/

201 - 500 Employees

See more 7shifts: Team Management for Restaurants offers

Job description

7shifts is an all-in-one team management software platform designed for the restaurant industry. We’re used by 1 in 10 restaurant workers and over 50,000 restaurants across North America. Our mission is to simplify Team Management and improve performance for restaurants, with a long-term vision of elevating what restaurant teams can achieve together.

As the Lifecycle Marketing Manager, you will be responsible for building and implementing 7shifts’ lifecycle marketing strategy across all channels (Email, Push, In App, SMS, and more). Reporting to the Senior Manager, Integrated Marketing, you’ll take a product-led approach to creating content that resonates with prospects and customers to drive pay attachment and adoption at each stage of their journey with 7shifts, as we cultivate our vision to be the leading workforce management partner to restaurants.

We’re building an inclusive work environment that is representative of the diverse industry we have the pleasure of serving and encourage candidates from all backgrounds to apply.

What you’ll do:

Develop the strategy to reach prospects and customers at various stages of their customer journey with engaging and personalized campaigns to help 7shifts meet Payroll and Tips Management revenue goals
Identify and prioritize the most effective channels and triggers to reach customers at the right time for the right reasons, while collaborating with the marketing team to craft consistent, compelling messaging in alignment with the 7shifts brand and product positioning
Collaborate with internal stakeholders to develop hypotheses, run tests, identify key insights, and automate the most effective strategies to drive growth
Manage end-to-end campaign creation for responsible channels, including audience building, link setup, segmentation, and content development
Track key performance indicators (KPIs) and provide insights on MRR contribution and impact
Maintain detailed documentation of campaigns and programs to effectively communicate customer journey touchpoints to stakeholders
Analyze customer behavior data and provide insights on channel performance to improve communication, optimize the customer journey, and increase lifetime value

What you bring:

Previous experience in email or growth marketing, with a focus on free trial conversion, email reporting regulations, and list management
Proficiency with Marketo (or similar marketing automation platforms)
Demonstrated understanding of digital customer journeys and lifecycle marketing, with a passion for exploring and testing new marketing channels
Strong analytical and problem-solving skills with the ability to translate data into actionable insights
Exceptional written and verbal communication skills
Project management acumen, the ability to prioritize and manage multiple projects simultaneously
Cross-functional collaboration experience - you’re skilled in working with Product, Design, and Sales to achieve shared goals

It’d be even cooler if you had:

Proficiency with AppCues, Salesforce, and Mobile Marketing (SMS & Push)
Experience with Product-Led Growth (PLG) organizations
Experience supporting a fintech product
Knowledge of subscription-based business models

Our commitment to our team members:

Opportunity: It’s an exciting time to work at 7shifts—our product is evolving and our team is scaling quickly. Scale like this offers many unique learning opportunities in a short period of time, accelerating the professional growth of our team members
Challenge: We’re tackling real problems for restaurant owners and we’re just getting started. Working at 7shifts means playing a key role in solving those problems and elevating an entire industry
Culture: There’s a reason we’re one of the best workplaces in North America! We value integrity, adaptability and collaboration in an environment that moves quickly to drive incredible impact
Equity: Equity in a Series C, VC-backed SaaS company—enabling every team member to be an owner of their future success!
Health and Wellness: Competitive health benefits right from the start, lifestyle spending accounts, access to corporate discounts, and a parental leave program that supports caregivers during an important time in their lives
Flexibility: Our team is intentional around how and where we work—whether that’s remotely, in person at our Toronto and Saskatoon offices, or a mix of both. Plus, we offer a flexible vacation policy to encourage everyone to recharge when they need it. Oh, and a ‘90 Day Shift’ program that supports our team members in exploring the world
Support: We set our team members up for success with the latest Apple technology, a home office set up, and some fun 7shifts swag to make it official! Plus, we take professional growth seriously and support this through coaching, IDPs, peer and leader feedback, internal promotions, and more