SMM Localization Manager

TheSoul Publishing is an award-winning digital studio that produces entertaining, positive, and original content for a global audience: we shoot videos, write articles, make animations, and publish them on social media (Facebook, YouTube, Instagram, TikTok, etc.). We're a fast-moving, creative and international business: 100+ videos and articles per day in 19 languages, 2 billion+ subscribers worldwide, 40+ projects, including 5-Minute Crafts, Bright Side, 123GO!, Slick Slime Sam, and Avocado Couple, 2,000+ teammates in 70+ countries.

Are you a strategic leader with a passion for localization and social media? We have an exciting opportunity for a Head of Localization Social Media Strategy to join our team and lead the development and execution of localized social media strategies across multiple platforms. If you thrive in a dynamic environment where creativity meets data-driven strategy, this could be the perfect role for you! 🤩

🫡 What You’ll Do:

• Strategic Leadership: Develop and implement effective social media strategies for localized channels (e.g., YouTube, Facebook, Snapchat) that align with the company’s overall business objectives.
• Performance Tracking & Optimization: Continuously track, analyze, and report on the effectiveness of localized strategies, making data-driven adjustments to optimize results.
• Team Structure & Development: Design and refine the structure of the SMM team, introducing new roles and optimizing workflows to enhance efficiency and creativity.
• Process Improvement: Regularly review and improve team processes to ensure smooth operations, faster execution, and higher-quality outputs.
• Goal Setting & Alignment: Define, communicate, and track quarterly goals for the SMM team to ensure alignment with the broader company vision and objectives.
• Growth & Engagement: Oversee the performance of localized channels, guiding your team to achieve targets related to audience growth, engagement, and revenue generation.
• Team Development & Support: Hire, onboard, and mentor the SMM team, fostering a supportive and growth-oriented environment.
• Performance Management: Lead recruitment, performance evaluations, promotions, and retention initiatives, ensuring your team continues to thrive and grow.
• Collaborative Workflow: Work closely with the Creator Services localization team to refine and improve workflows, ensuring seamless operations across departments.
• Trend Spotting: Share insights on media trends and platform updates with the team, ensuring the latest innovations are implemented into localized strategies.
• Reporting: Provide senior management with regular updates on the performance of localized channels and the progress of the SMM team.

👀 What You’ll Bring:

• Experience: 3-4+ years of experience in social media strategy, particularly in managing localized or regionalized channels across platforms like YouTube, Facebook, and Snapchat.
• Leadership Skills: Proven experience leading a social media management team, with a strong focus on hiring, onboarding, and developing talent.
• Goal-Oriented: Ability to set clear goals, track performance, and drive growth, engagement, and revenue across multiple platforms.
• Strategic Thinking: Strong ability to develop and implement localized social media strategies that support business goals.
• Analytical Skills: Expertise in tracking, analyzing, and reporting on social media performance to optimize campaign success.
• Process Optimization: A keen eye for workflow inefficiencies, with the ability to streamline processes to improve team performance and creativity.
• Social Media Expertise: In-depth knowledge of social media platforms, with a focus on localization strategies, emerging trends, and best practices.
• Industry Knowledge: Up-to-date understanding of media trends, tools, and emerging platforms that influence localized content.
• Fluent in English: Strong written and verbal English skills are essential for effective communication with global teams and stakeholders.

🎉 What We Offer:

• Remote Flexibility: A full-time role that allows you to work remotely from wherever you feel most productive and creative.
• Tech-Savvy Environment: Join a team that prioritizes efficiency and innovation, with transparent task management and asynchronous communication—no red tape here!
• Opportunity for Impact: Shape and lead the localization strategy for a growing brand, influencing social media growth across diverse regions and platforms.

We appreciate your interest in our job vacancies and the company. Your CV will be reviewed carefully by our team, and if we are ready to move forward with your application, one of our recruiters will contact you and explain the subsequent steps.TheSoul Publishing is an equal opportunity employer and we are committed to creating an inclusive environment for all employees. We celebrate diversity and we do not discriminate based upon race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other characteristic protected by law. We care for the privacy of our candidates and all the data you provide to us is maintained, protected, and confidential.