Digital Marketing Specialist

This is a remote position.

Role Responsibilities

• Lead the implementation, configuration, and ongoing management of HubSpot, ensuring its effective integration with other systems for marketing automation, lead tracking, and CRM processes.
  
• Actively involved in SEO efforts including keyword research, on-page SEO, and image optimization to improve organic search rankings
  
• Oversee backend website functions to ensure optimal website performance, security, and user experience.
  
• Researching, arranging and organizing events for the company to attend and exhibit at. 
  
• Manage full web development and content updates to keep the website fresh and aligned with business goals.
  
• Plan, manage, and monitor the company’s presence across social media platforms.
  
• Launch, optimize, and manage online advertising campaigns via Google AdWords, Facebook Ads, LinkedIn Ads, and other platforms to drive brand awareness and lead generation.
  
• Collaborate on the creation of marketing materials, organizing their distribution across email, social media, and other digital channels.
  
• Provide support in designing PowerPoint presentations, formatting documents, and utilizing Adobe InDesign.
  
• Manage the upkeep of the company’s online presence, ensuring regular updates, optimization, and archiving as necessary.
  
• Monitor and report on the performance of all digital marketing efforts, including HubSpot analytics, to continuously improve marketing strategies and ROI.
  

Requirements

Essential Skills, Knowledge & Experience

• Degree in Business Management, Marketing or Digital Marketing.
  
• Minimum 4 – 5 years’ experience in a similar role.   
  
• Proven experience in HubSpot implementation and management.
  
• Strong knowledge of SEO, web development, and content management.
  
• Banking or Lending sector experience is preferred.  
  
• Solid and demonstrable experience in a generalist marketing capacity.
  
• Strong command of English language and basic copywriting capability.
  
• Demonstrable experience of relationship management / coordination.
  
• Exceptional presentation design skills.
  
• Familiarity with social channels including Facebook and LinkedIn.  
  

Personal Attributes 

• Must be accountable with a strong work ethic, a sense of urgency and ownership, and be able to work effectively both independently and as part of a team.
  
• Data driven, highly organized, and detailed oriented
  
• Able to deliver as efficiently as possible without compromising quality or the customer experience
  
• First class communicator with an ability to engage internal and customer stakeholders up to a senior level with confidence.
  
• Efficient in approach, developing optimized and simple working methods and processes with a keen eye for detail
  
• Continually improving, caring about quality, and delivering customer value
  

Benefits

Work Environment 

• General Work Hours: 12.30PM to 9.30PM Sri Lanka Time – 45hrs/week.
  
• Remuneration: Gross Salary Up to LKR 250,000/- 
  
• Location: Remote WFH + Occasional Meets at our Colombo 05 office.
  
• Benefits: Paid leave, career upskilling opportunities, eLearning courses