The Senior Manager of BARBRI Bar Review Supplements Go-to-Market Strategy will play a pivotal role in shaping and leading the over-arching B2C omni-channel GTM content strategy for BARBRI’s suite of Bar Exam preparation supplements, including AdaptiBar and related products. This includes demand generation, acquisition, engagement, nurture, conversion, alumni, and enrollment/revenue funnel.
Responsibilities:
Candidate will report to the Vice President of Brand and Creative Strategy and will be integrated into, get support from, and collaborate with BARBRI’s Creative Brand Team and other Centers of Excellence: Marketing Ops/Demand Transformation, Growth & Paid Media and Analytics & Insights.
This role will oversee the briefing, development, accuracy, timing, and optimization/iteration of creative assets based on best channel practices and performance tracking data insights.
The Senior Manager of BARBRI Bar Review Supplements Go-to-Market Strategy will collaborate closely and directly with internal product SMEs, sales leadership and executives as needed to gather requirements, understand new product rollouts, value propositions, features, pricing and discount strategies and customer-facing assets needed for events and sales use.
As a strategic marketing leader, candidate will gather and evaluate inputs from cross-functional leads but will – with consultation with the VP of Brand and Creative Strategy and our CMO – be empowered to ensure there is consistent brand and product messaging across channels.
- Manage the integration, updates and optimization of Bar Review Supplement pages on barbri.com and the sunsetting of the Adaptibar.com website and branding
- Monitor changes in the Bar Review Supplement segment of the industry and ongoing competitor insights in collaboration with Bar product team.
- Produce reports and presentations as needed for cross-team and leadership communications on Bar Review Supplements.
Creative strategy & assets:
- JIRA brief and ticket creation and management of stakeholder feedback
- Partner with channel owners on content, performance and revenue
- Collaborate to find areas to grow audience and revenue
- Help lead the development of organic Resource content to drive user engagement, lead volume, and SEO performance based on external partner keyword research and recommendations
- Oversee the work of Bar Review Events coordinator (to be hired) from inception through execution and recorded content management
Qualifications:
- Bachelor's degree in marketing, Communications, or a related field; Master's degree is a plus.
- Proven experience (5+ years) in digital marketing and CRO
- Proficiency in Martech, SEO and CMS tools
- Exceptional written and verbal communication skills
- Strong project management and organizational skills
- Ability to lead and inspire a team to achieve goals and drive results
- Analytical mindset with the ability to interpret data and provide actionable insights.
- Creative thinker with a passion for innovation and continuous improvement.
Thrive Beyond the Basics: Our Perks Package
We believe your dedication deserves more than just a paycheck. That's why we offer a comprehensive perks package designed to support your well-being and fuel your passions. Here's a taste of what awaits you:
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Competitive Benefits: Health, dental, vision, and life insurance plans to keep you and your loved ones covered. Plus, a healthy contribution to your 401(k) retirement savings.
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Work-Life Harmony: We prioritize a healthy balance. Enjoy generous paid time off, including vacation, sick leave, volunteer and other "personal" days, to recharge and explore your interests.
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Wellness Programs: Stay healthy and happy with an on-site fitness facility in our HQ, discounts on gym memberships, and wellness initiatives to support your physical and mental well-being.
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Continuous Learning Opportunities: As an education company, we believe in the power of learning. Access our extensive library of educational resources, courses, and workshops to enhance your skills and knowledge in both professional and personal development areas.
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Flexible Work Arrangements: We understand the importance of work-life balance. Enjoy flexible work hours and remote work options, allowing you to manage your schedule and responsibilities effectively.
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Opportunities for Growth and Advancement: We're committed to helping you reach your full potential. Benefit from opportunities for career growth and advancement through mentorship programs, volunteer opportunities, performance evaluations, and ongoing feedback/coaching sessions.
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Employee Assistance Program: Life can be unpredictable, and we're here to support you through challenging times. Access our employee assistance program for confidential counseling, legal assistance, and other support services.
- And More!
At BARBRI, we believe that investing in our employees leads to mutual success. Join us and be part of a passionate team dedicated to transforming education through innovative technology.
BARBRIis an equal opportunity employer and is committed to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
We believe that diversity fosters creativity, innovation, and success. We are dedicated to creating an inclusive environment where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents.
Qualified applicants will receive consideration for employment without regard to their race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Join us in our mission to empower individuals through education and technology. We welcome candidates from all backgrounds to apply and help us build a diverse and inclusive workforce.
