Hello. We’re Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
Job Purpose:
The Senior Brand Manager holds responsibility for the Brand’s portfolio marketing activities, guides the development and delivery of a fully integrated marketing strategy, ensuring implementation of marketing activities to realize the strategy
Job Related Experience:
Responsible for all Marketing activities related to total Category brands
Analysing market trends to address business opportunities and threats, and to set the brands’ annual objectives, strategies, positioning, tactics and measures
Plan and implement annual marketing calendars for brands covering Airing, social media, digital & on-ground campaigns, in-store, and offline channels
Leading brand building campaigns
Pricing products considering brand positioning, price pack architecture, competitor market prices, and profit margin
Monitor brand market share and ensure, that corrective actions are taken whenever needed.
Contribute to volume forecasting to ensure market share gain and business target achievement
Ensure flawless execution of brand activities including consumer promotions and leads brand activations
Continuously monitor brand’s P&L to spot any deviation from business targets and proposes corrective actions.
Monitors, tracks and analyses market performance and consumer metrics and reports the same to senior leadership
Responsible for managing creative agencies starting from briefing to delivery of activation campaigns
Ensures that the brand heart and global brand positioning are in the heart of all brand activities
Collaborates with the shopper marketing team to ensure excellence of brand visibility and consumer promotions
Forecasts business needs and work closely with Demand Planning to plan long term growth rates, & maintain optimum healthy stock levels
Works with Sales teams on short term forecasting & sales growth
Work with the media agency to ensure, that adequate media plans are in place, achieving media KPI’s while drawing efficiencies
Owns the brand’s A&P budget and works with the Head of Marketing to ensure best utilization of the same
Tracks the A&P spending to ensure adherence to committed spending targets
Communicates with the Business unit team to ensure that market & consumer research needs are met and that all brand activities are inline with area and global strategy
Works with the Head of Marketing on continuous brand/category mix review and optimization
Trains and develops junior talent
Expectations:
Set directions and inspire
Work across boundaries
Release energy with a “can do” attitude
Develop capability and talent
Drive performance
Lives our behaviours
High Bias for action
Strong Leadership skills
Why you?
Qualifications & Skills:
Bachelor degree of Business Administration or business management with marketing focus or equivalent
7 plus years of experience in Brand Management
Experience in B2C marketing preferably within an FMCG environment &/or OTC experience.
Cross functional experience is also preferable.
Ability to work across teams to achieve business and organizational objectives
Strong analytical skills and business acumen
Ability to work effectively and influence stakeholders to drive business agenda effectively.
Why Join Us?
The future of everyday health is changing. And we’re the people changing it. In front of us is an incredible opportunity to go beyond what any of us have done before. And make everyday health more achievable, more inclusive and more sustainable. For more and more people.
So join us, as we build one of the world’s leading consumer healthcare companies. Join us to innovate our category-leading brands. To better understand people’s everyday health needs. To tackle the biggest barriers that stand in their way. To change individual and societal behaviour.
In our efforts to further tackle barriers that may be standing in our way, we have implemented what we call a Hybrid Working model, known as Home office. Home office in the country of employment is permitted for all employees whose position allows it. The employee and the manager agree on the circumstances in which working from the office is required and in which the employee can work remotely or specific local arrangements. This helps us with ensuring that we maintain a healthy work-life balance, and give our best to our people
Join us to work with colleagues who share your restless energy. To explore your interests. To stretch yourself to do the best work of your career. And join us, as together we build a working experience that encourages us all to lead happier, healthier, more productive lives.
The way we see it, every day is an opportunity for better. And we’re going all in to realise it.
Please save a copy of the job description, as this may be helpful to refer to once the advert closes
The job closing date is on October 29, 2024
Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.
