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Marketing Intelligence Analyst

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

Brazil

Offer summary

Qualifications:

Strong analytical skills, Expert in HubSpot and Power BI.

Key responsabilities:

Create and maintain target lists
Enrich contact data for upselling opportunities
Maintain the target list database
Automate lead funnel processes
Generate intelligence for lead strategies

VTEX

1001 - 5000 Employees

See more VTEX offers

Job description

About the Role

We are seeking a highly skilled Marketing Intelligence Analyst to join the VTEX team and drive the development of advanced data-driven strategies. This role involves the creation and maintenance of target lists, enrichment of contact data, and the implementation of lead intelligence and marketing automation processes. The ideal candidate will have a strong analytical mindset and the capability to transform data into actionable insights to enhance our customer engagement and acquisition strategies.

What you will do

Develop comprehensive target lists by acquiring and analyzing data to identify clients with high product affinity for VTEX.
Enrich contact information for upselling and new logo opportunities, increasing campaign accuracy and sales team efficiency.
Maintain and nurture the target list database, ensuring it stays updated for both new logo and upselling strategies.
Unify databases and create lead intelligence, including heat maps and funnel stage insights.
Develop and manage the Engagement Workflow ensuring timely and relevant communication with leads.
Automate the lead funnel process to seamlessly transition leads when opportunities close, removing them from active campaigns.
Generate intelligence for lead activation strategies, determining which leads should be invited to participate in events, campaigns, and webinars.
Automate the lead invitation process, particularly for events, to enhance activation efforts.

Who you are

Data-Driven Professional: Expert in synthesizing complex data into meaningful insights and strategies that drive client engagement and business growth.
Analytical Thinker: Exceptional analytical skills, with proven ability to leverage data for strategic decision-making and process optimizations.
Technical Proficiency: Experienced in using HubSpot for customer relationship management and Power BI for data visualization and reporting.
Collaborative Innovator: Strong interpersonal and communication skills, capable of working in partnership with cross-functional teams and stakeholders.
Result-Oriented Achiever: Demonstrated success in utilizing data to drive significant improvements in customer acquisition and engagement strategies.

About VTEX

VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2,600 global B2C and B2B clients, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3,500 active online stores across 43 countries (as of FY ended on December 31, 2023). For more information, visit www.vtex.com.