Offer summary
Qualifications:
3-5 years product marketing experience in B2B networking technology, Outstanding communication and writing skills, Experience creating customer-focused messaging, Proven track record in product launches, Bachelor’s degree required, MBA preferred.
Key responsabilities:
- Develop product positioning and messaging that resonate with buyers
- Conduct market intelligence on buyer behavior and criteria
- Create content to drive sales opportunities and support the buyer’s journey
- Plan product launches; manage cross-functional implementation
- Assess marketing program effectiveness and report improvements