Principal Email & Digital Direct Marketing Channel Specialist

Discover. A brighter future.

With us, you’ll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it — we want you to grow and make a difference at one of the world's leading digital banking and payments companies. We value what makes you unique so that you have an opportunity to shine.

Come build your future, while being the reason millions of people find a brighter financial future with Discover.

Job Description:

What You’ll Do

• The Principal Email & Digital Direct Marketing is responsible for leading Discover Card’s strategy to acquire new cardmembers through targeted email and paid digital media campaigns. The role requires a strong marketing background and working knowledge of direct response marketing. Their primary focus in Card acquisition will be on the email channel and targeted digital campaigns. This person will partner with many internal teams including Creative, Analytics and Operations teams and external vendors to develop, execute and evaluate performance of tests and strategies. Candidate must be detail oriented, have excellent written and oral communications, and strong problem-solving skills.

• Responsible for developing and managing channel product strategies and executions. Gathers and analyzes competitors, consumer trends, prices, sales, and methods of marketing and distribution. Develops and executes market tests to optimize business initiatives. Actively manages and escalates risk and customer-impacting issues within the day-to-day role to management.

How You’ll Do It

• Manages the planning and execution for channel initiatives. Develops and executes market tests to optimize business goals.

• Monitors channel performance and develops performance reports for management.

• Gathers and interprets data on competitors, consumer, and industry trends. Evaluates data collection methods and identifies new data sources.

• Collaborates with Discover teams to leverage email and digital platforms based on near term goals and longer-term learning agenda.

• Identifies and evaluates external vendors to enable audience management and testing strategies.

• Works with analytics team and email service provider / media agency to provide KPI/measurement recommendations and development of success criteria.

• Successfully executes new partnerships through the contractual onboarding process. Proactively manages legal, compliance and regulatory requirements to ensure appropriate compliance across all channels.

Qualifications You’ll Need
The Basics

• Bachelors Business Administration and Management, Marketing, Communications or related field. ​

• 6+ years experience in Marketing, project management, product management, analytics

• in lieu of education, 8+ years in Marketing, project management, product management, management 

Physical and Cognitive Requirements
The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable a qualified individual with disabilities to perform the essential functions of the position as required by federal, state, and local laws:

• Does this job require remaining in a stationary position, including but not limited to, primarily sitting and standing? Primarily remain in a stationary position.

• Does this job require the ability to move about inside or outside the work environment to complete the major responsibilities of the job? No required movement about the work environment to complete the major responsibilities of the job.

• Does this job require the ability to transport physical objects? If so, provide the weight of the heaviest object the job needs to transport without the aid of machinery or equipment or the weight equivalency with the aid of machinery or equipment. No

• Primarily, where is this job performed? Primarily performed indoors in an office setting.

• Does this job require the ability to operate equipment or machinery? Select all that apply. Ability to operate office equipment such as but not limited to computer, telephone, printer, and calculator.

• Does this job require the ability to communicate verbally or in written form? Select all that apply. Ability to communicate verbally.; Ability to communicate in written form.

• Does the job require travel? No

Bonus Points If You Have

• Experience with direct marketing, email marketing, paid digital, and/or partner marketing

• Experience with Vendor Management

• Experience with customer journey mapping

• Master's Degree in business, marketing, mathematics, engineering minimum, social sciences, statistics, economics, communications and analytics.

• 8+ years of experience in business, finance, marketing & advertising, advertising technology and platforms, project management, product management, analytics.

Discover will not sponsor or transfer employment work visas for this position. Applicants must be currently authorized to work in the United States on a full-time basis.

Application Deadline:

Compensation:

Benefits:

We also offer a range of benefits and programs based on eligibility. These benefits include:

• Paid Parental Leave

• Paid Time Off

• 401(k) Plan

• Medical, Dental, Vision, & Health Savings Account

• STD, Life, LTD and AD&D

• Recognition Program

• Education Assistance

• Commuter Benefits

• Family Support Programs

• Employee Stock Purchase Plan

Learn more at mydiscoverbenefits.com.

What are you waiting for? Apply today!

All Discover employees place our customers at the very center of our work. To deliver on our promises to our customers, each of us contribute every day to a culture that values compliance and risk management.

Discover is committed to a diverse and inclusive workplace. Discover is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or other legally protected status. (Know Your Rights & Pay Transparency Nondiscrimination Provision)

Discover complies with federal, state, and local laws applicable to qualified individuals with disabilities and is committed to providing reasonable accommodations. If you require a reasonable accommodation to search for a position, to complete an application, and/or to participate in an interview, please email HireAccommodation@discover.com. Any information you provide regarding your accommodation needs will be kept confidential and will only be used to determine and provide necessary accommodation.