We're offering a unique opportunity to develop and grow your skills in managing SEM / pay-per-click (PPC) and paid social marketing activities for our clients across North America. If spreadsheets and pivot tables don't scare you - we'll train you on everything else you need to know! Our continued exponential growth and high demand make this an exciting time to come on board with the team!
This position manages advertising campaigns on Google and Meta to drive qualified traffic. You will be responsible for managing budgets, ad targeting, and creative - supporting our clients and internal team with your expertise. We don't blindly take Google's "recommendations" and apply them - because we have the data and experience to know what works, and what doesn't!
This is a fully remote position, you may reside anywhere in the United States.
Paid Search & Paid Social Responsibilities (SEM/PPC)
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI across paid channels
Identity changes in the digital marketing landscape and help develop strategies to ensure our clients get results
Maintain accuracy of price points and ad copy
Optimize bidding strategies for maximum efficiency
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Perform ongoing paid keyword discovery, expansion and optimization
Research and analyze competitor SEM campaigns
Coordinate with individual client requests and goals
Requirements
Four-year degree preferred
2+ years experience in SEM/PPC or digital marketing
Willingness to be trained to become an expert on the latest trends in digital marketing that affects our customers
Experience with Google Analytics, Tag Manager, or Looker Studio a plus
Strong analytical and written communication skills
Ability to self-organize
High drive to succeed
Travel
No travel required
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