What Impact Can Marketing Associate Have At Esg
As a Marketing Associate on the East Side Games Marketing team, you’ll dive into the glamorous world of ESG’s new
RuPaul’s Drag Race game! In this role, you’ll play a crucial part in creating engaging content and innovative strategies to drive game installs while staying at the forefront of the ever-evolving drag culture and the iconic RuPaul’s Drag Race brand.
What You Will Do
- Submit materials for store features for new events, Queens & seasons to drive and improve traffic.
- Strategize and lead ASO experiments, including new screenshots and trailer initiatives.
- Oversee the creation of queen-related videos.
- Work with brand partners, ESG’s CBO & internal teams to align on seasonal content, hot new queens and new ways to improve organic traffic.
- Work with our brand partner for inclusion in their marketing materials to increase organic installs.
- Stay updated on the queens' tours, podcasts, shows, and other upcoming events, and explore ways to create synergies between the game and the queens' initiatives.
- Collaborate closely with the growth team to create synergies between organic and paid marketing efforts.
- Working with Queen management & internal artists on content deliverables.
- Duties and Responsibilities outlined are representative, but not all inclusive
What You Will Bring
- 2+ years' experience in online or digital inbound content marketing, preferably within the mobile game space.
- Bachelor’s degree and/or college diploma in business, marketing, or communications, or equivalent experience. Applicable work experience without a degree is 100% acceptable too!
- Proficient in Photoshop with the ability to create engaging posts. A craft in writing, with clear examples of engaging copy for social posts, newsletters or in-game news features
- Proficiency with email marketing tools (e.g. Mailchimp), social media scheduling tools, one or more content creation editing tools (video preferred) or hunger and willingness to learn!
- Ability to handle multiple projects and deadlines.
- Detail-oriented and excellent organizational skills: accuracy is essential.
You Are
- A superfan of RuPaul’s Drag Race: you’ve seen every episode, you know the Queens, the hot gossip & the best outfits.
- You enjoy games, particularly mobile games. You are on top of the latest games, trends, and what’s happening in live events.
- Hungry, humble, and smart and can use these three pillars to impact you and those around you.
- Comfortable in an environment where priorities and plans change rapidly, but with intention.
- Solution-oriented, self-motivated, and diligent.
- Community-minded, whereby a collective mission of the project is a shared priority.
- Empathic, compassionate, and curious.
- Your values are governed by justice, equity, diversity, and inclusion.
Compensation Range: $60K-$70K per annum. Salary is determined by experience, skills, and capabilities.
WHAT DOES IT MEAN TO WORK AT ESG?
Established in 2011, East Side Games started as an indie game studio in east Vancouver. Today, we’re part of East Side Games Group (TSX: EAGR), and we’re a game developer, publisher, and technology provider. We enable creators to successfully deliver memorable mobile gaming experiences that players engage with every day. Through our proven tech kits and beloved brand partnerships, our games empower passionate fan bases to explore their favourite content in a fun, convenient medium, available in the palm of their hands.
The best part is, we’re fans first, which makes this adventure extra special. Our games and our team have the same goal; to be inclusive and for everyone. We get things done and our team is hands on to step in, listen, and support, regardless of rank. We're remote-first, with monthly Townhalls, Friday Cheers, and Learning Labs to bring everyone together as a team. Have we piqued your curiosity? Then check out our Core Values and Benefits on our website! We note that our culture is not a monolith and is ever-changing based on the folks that make up our team here at ESG.
WE’RE BUILT ON THE FOUNDATIONS OF DIVERSITY AND INCLUSION
East Side Games is an equitable employer that values equity, diversity, and inclusion. We welcome and encourage people of marginalized backgrounds, particularly QTBIPOC folks, to apply, and will acknowledge and value the strengths you bring to foster yours and the studio's growth.
If you are passionate about mobile gaming, possess a strategic mindset, and thrive in a fast-paced environment, we invite you to join our team and contribute to the success of East Side Games. Click the "Apply" button and be part of an exciting journey in the world of mobile gaming!
If now is not the right time for you, but you know someone who would be a great match for us at East Side Games, check out our Referral Bonus on our website too! Let’s build great games together!
We can’t wait to hear from you!
Due to a small, but completely awesome recruitment team, only those candidates that qualify will be contacted. Thanks for your interest in ESG and we wish you the best of success in your job search! 
