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Email Marketing Manager

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

United Kingdom, Canada

Offer summary

Qualifications:

4+ years experience in email marketing, Strong knowledge of segmentation and automation, Skilled in email marketing tools like Customer.io, Proficient with Google Analytics and design software, Experience in A/B testing and campaign optimization.

Key responsabilities:

Strategize and execute email campaigns
Drive user engagement and product adoption
Collaborate with cross-functional teams
Track KPIs and report on campaign success
Support product launch email initiatives

AppHub Scaleup http://apphub.com/

51 - 200 Employees

See more AppHub offers

Job description

About Us

AppHub’s mission is to continue to create software to advance the future of commerce. We’re achieving this by delivering and building upon a comprehensive suite of ecosystem leading apps all providing unparalleled customer support that helps e-commerce businesses reach new heights.

Our comprehensive product lineup encompasses 25 individual solutions that cater to various aspects a ecommerce retailer will need such as reviews, conversion, marketing, and shipping, all of which are compatible with both Shopify and non-Shopify platforms. Our integrated and bundled solutions deliver a smoother experience for retailers at any stage of their journey.

Joining the AppHub global team is an incredibly exciting opportunity right now. We are currently on an exceptional trajectory of growth and investment, fueled by our unwavering commitment to providing the highest quality products in the ecommerce marketplace.

What’s the opportunity?

We’re looking for a dynamic marketer to take charge of our email efforts! In this role, you’ll lead the creation and execution of high-impact email campaigns that captivate our audience and drive results. Your campaigns will directly enhance user engagement, increase product adoption, and fuel revenue growth. You'll be at the heart of our strategy, working closely with cross-functional teams to ensure every campaign aligns with our broader content and marketing goals. With a focus on metrics and performance, you’ll continuously refine and optimize our approach, bringing fresh, data-driven insights and innovative best practices. If you’re ready to make a significant impact and take our email marketing to the next level, we’d love to hear from you!

What you'll need:

4+ years experience in email marketing

Strong knowledge of segmentation, personalization, automation, and best practices.

Exceptional at crafting persuasive, brand-aligned email content.

Proficient in interpreting metrics and making data-driven decisions to boost effectiveness and ROI.

Skilled in working with creative, design, content, and marketing teams to develop engaging email templates,

Experience in designing and executing A/B tests to improve open rates, click-throughs, and conversions

Deep understanding of enhancing user engagement and retention through targeted campaigns.

Ability to integrate email campaigns with overall marketing strategy.

Stay updated with the latest email marketing trends, technologies, and best practices, with the flexibility to adjust strategies and support various initiatives. Skilled in email marketing tools (Customer.io is a MUST Have, Intercom, SendGrid), analytics (Google Analytics), design software (Adobe Creative Suite, Canva, Figma), and project management (Trello, Google Sheets/Excel, Atlassian). Experience with automation tools like Zapier and Make.com.

What you'll do:

Email Marketing Strategy and Execution: Strategize, execute, and optimize email campaigns, managing from start to finish and aligning with overall content strategy. Campaigns include onboarding, feature engagement, customer nurture, event-based triggered emails, and more.

Content Collaboration and Copywriting: Work with the content team to create engaging copy for marketing blasts, product notifications, and user-triggered emails.

User Engagement and Conversion: Drive user engagement, product adoption, and purchases through targeted email strategies

Cross Functional Collaboration: Collaborate with marketing, design, and product teams to ensure cohesive campaign execution.

A/B Testing and Optimization: Partner with the creative team to run A/B tests on design and messaging, using insights to enhance performance.

Product Launch Support: Develop and implement email campaigns for product launches to increase usage and sign-ups.

Metrics and Reporting: Track KPIs, report on campaign success, and ensure adherence to email best practices.

Continuous Learning and Flexibility: Stay updated on industry trends, adapt to new challenges, and support other marketing functions when needed.

Why Choose AppHub?

Culture: You will be part of a culture of innovation, empowerment, collaboration and fun!

People: Our global team is made up of individuals with an entrepreneurial spirit and enthusiasm for their work.

Industry: You'll be part of the Ecommerce SaaS industry that's set to experience rapid growth and expansion in the next five years.