Senior Marketing Manager at Apriorit

Apriorit is the leading research and development company with more than 22 years of expertise on the IT services market. Among our clients there are leading technology and cybersecurity vendors, including Fortune 500 companies. Company provides cutting-edge IT services like AI, chatbots, GenAI, blockchain, cloud-based development, as well as rare-to-find and niche domain expertise including network management, reverse engineering, low-level programming.

We are looking for an enthusiastic and results-driven Senior Marketing Manager to join our team. In this pivotal role, you will develop and execute comprehensive marketing strategies designed to drive growth, enhance user experience, and increase lead generation. Collaborating closely with company management, the sales team, and various specialists, you will play a crucial role in shaping our marketing strategy and driving significant results. 

Key duties: 

• Identify and implement growth opportunities and optimization points through data analysis, competitor research, user feedback, and industry trends 
• Research new channels and opportunities to execute marketing campaigns focused on generating qualified leads and amplifying company brand presence in the market 
• Develop and implement website optimization strategies to enhance user experience, improve SEO rankings, and increase lead generation through various website components 
• Monitor website and campaigns metrics, generate reports, and translate data into actionable insights for continuous improvement 
• Collaborate with the company leadership and sales team to create and test new go-to-market strategies 
• Collaborate with content writers, designers, SEO specialists, and tech experts to implement changes and improvements – plan campaigns, coordinate team efforts, and control progress and results
• Manage the creation of high-quality marketing materials (presentations, datasheets, etc.)
• Participating in marketing content reviews to ensure brand consistency and messaging effectiveness

Skills and experience we need: 

• 5+ years of experience as a Marketer in outsourcing IT services companies, at least 2 years of experience in a Senior role 
• Deep understanding of promoting, positioning, and creating value propositions for IT services, with a focus on identifying growth points and industry trends
• Proven ability to develop and execute effective go-to-market strategies and marketing campaigns, driving revenue growth and innovative approaches
• Hands-on experience in building and scaling content, website optimization and communication strategies to generate high-quality leads within the IT services industry
• Demonstrable leadership skills with experience in managing marketing teams and third-party vendors effectively
• Strategic thinker with analytics tools proficiency and hands-on experience in setting and tracking KPIs, as well as calculating ROI, LTV, CAC, and profitability
• Ability to act independently with a goals-oriented and proactive approach
• English level upper intermediate+

Nice to have: 

• Background in other roles within IT companies or tech-related education
• Experience of promoting cybersecurity or low-level programming IT outsourcing services (or other niche IT outsourcing services)

Perks and benefits: 

• Work together with leading company experts to create new marketing strategies  
• This role presents a unique opportunity to shape and implement a distinct marketing strategy directly 
• Promote niche and complex IT services  
• Work in stable, boutique IT services company with more than 22 years on the market 
• Quiсk online recruitment process; 
• Onboarding: Made for quick and effective adaptation to the company; 
• Remote work or hybrid work according to your needs; 
• Flexible working hours; 
• Full-time working day; 
• 20 working days of paid annual leave; 
• Paid sick lives; 
• Attractive salary adapted to your experience; 
• Career advancement and professional growth; 
• Еqual opportunity policies/ fair working practices; 
• Personalized learning approach (mentoring, internal courses, knowledge sharing); 
• Opportunity to develop your competencies - an experienced team, regular 1: 1 with a manager as well as development plan tailored to your needs; 
• Free corporate English lessons; 
• We provide the necessary equipment - a laptop, monitor, additional accessories; 

If you are interested in this position, please send us your detailed CV.